摘 要：随着全球化进程的加速，英语国家节日文化在世界范围内的传播日益广泛，其对不同文化背景下的社会、经济和个体行为产生了深远影响。本研究旨在探讨英语国家节日文化的传播机制及其对非英语国家社会文化的影响，并分析其在全球化语境中的适应性与重塑过程。研究采用跨学科方法，结合文化传播理论与社会学分析框架，通过问卷调查、深度访谈及文本分析等手段，收集并分析了来自中国、日本和韩国三个东亚国家的实证数据。结果显示，英语国家节日文化在传播过程中呈现出显著的地方化特征，其内涵与形式因目标文化的社会价值观和消费习惯而发生调整。同时，这种文化传播不仅促进了文化间的交流与理解，也引发了本土文化认同与全球文化同质化的矛盾。本研究的创新点在于首次系统性地考察了英语国家节日文化在东亚地区的传播路径及其双向互动效应，并提出了“文化调适模型”，为理解全球化背景下的文化传播提供了新视角。研究的主要贡献在于揭示了节日文化传播的复杂性及其对文化多样性维护的重要意义，为相关领域的理论发展和实践应用提供了参考依据。
关键词：英语国家节日文化；文化传播机制；地方化特征；文化调适模型；全球化语境
The Dissemination and Influence of English-Speaking Countries' Festival Culture
英文人名
Directive teacher:×××
Abstract：With the acceleration of globalization, the spread of English-speaking countries' festival culture has become increasingly widespread on a global scale, exerting profound influences on societies, economies, and individual behaviors across diverse cultural contexts. This study aims to investigate the dissemination mechanisms of festival culture from English-speaking countries and its impacts on the sociocultural fabric of non-English-speaking nations, while analyzing its processes of adaptation and reconfiguration within the context of globalization. Employing an interdisciplinary approach that integrates cultural transmission theory with sociological analytical fr ameworks, this research collects and analyzes empirical data from China, Japan, and South Korea through methods such as questionnaires, in-depth interviews, and textual analysis. The findings indicate that the transmission of English-speaking countries' festival culture exhibits significant localization characteristics, with its content and forms being adjusted according to the social values and consumption habits of target cultures. Simultaneously, this process of cultural diffusion not only fosters intercultural exchange and understanding but also gives rise to tensions between local cultural identity and global cultural homogenization. A key innovation of this study lies in its systematic examination of the pathways and bidirectional interactive effects of festival culture dissemination in East Asia, proposing a "Cultural Adaptation Model" that offers new insights into cultural transmission under globalization. The primary contribution of this research is its revelation of the complexity of festival culture dissemination and its significance in preserving cultural diversity, providing theoretical advancements and practical implications for related fields.
Keywords: English-speaking Countries' Festival Culture；Cultural Communication Mechanism；Localization Characteristics；Cultural Adaptation Model；Globalization Context
目 录
引言 1
一、英语国家节日文化的传播路径 1
(一)媒体技术与文化传播 1
(二)商业活动对节日的推动 2
(三)社交网络中的节日传播 3
二、节日文化在全球范围的影响 3
(一)文化认同与节日接受 3
(二)地方化与节日文化的融合 4
(三)跨文化交流中的冲突与调和 4
三、英语国家节日的文化内涵分析 5
(一)宗教传统与节日起源 5
(二)现代社会中的节日演变 5
(三)节日符号的意义解读 6
四、节日文化传播的社会效应研究 6
(一)经济发展与节日消费 6
(二)社会凝聚力的增强作用 7
(三)全球化背景下的文化挑战 7
结论 8
参考文献 9
致谢 9
