摘 要
21世纪是一个数字化、信息化的时代，信息和信息的更替交织、流通和交互，新闻媒介的竞争日趋多样化，新闻媒介的创新发展策略日益受到人们的重视。文章从媒介融合的角度对网络新闻评论进行了探讨，阐明了网络新闻评论的基本概念，阐明了其特征，分析了当前网络新闻评论存在的问题，并在此基础上探索出创新网络新闻评论的有效途径。新闻媒体的首要任务就是搜集、传播、向观众传播有效的信息，使他们能够以最快捷、最简洁的方式了解整个新闻事件。随着网络技术的飞速发展，媒介的不断变革，新闻受众对于融合媒体环境下的新闻评论模式的需求也越来越高，因此，探索创新的网络新闻评论的传播途径势在必行。
关键词：网络新闻；融媒体传播；创新思考
Innovative thinking of network news commentary and media communication
英文姓名
Directive teacher:×××
Abstract：The 21st century is an era of digitalization and informationization. Information and information are alternating and interweaving, circulating and interacting, and the competition of news media is becoming more and more diversified. People pay more and more attention to the innovative development strategy of news media. From the perspective of media convergence, this paper discusses network news comments, clarifies the basic concept of network news comments, clarifies its characteristics, analyzes the existing problems of current network news comments, and explores effective ways to innovate network news comments on this basis. The primary task of the news media is to collect, disseminate and disseminate effective information to the audience, so that they can understand the whole news event in the fastest and most concise way. With the rapid development of network technology and the constant change of media, news audiences have an increasingly high demand for news comment mode under the integrated media environment. Therefore, it is imperative to explore innovative communication ways of network news comment.
Key words: Network news; Financial media communication; Innovative thinking
目 录
一、网络新闻评论的相关概述 1
（一）网络新闻评论的定义 1
（二）网络新闻评论的类别 1
二、融媒体传播中网络新闻评论的特性 1
（一）以网络为依托 2
（二）创新型形式 3
（三）多元化内容 3
三、当前网络新闻评论融媒体传播中的难题 3
（一）可读性差 3
（二）真实性缺失 3
（三）深度不足 4
（四）方向失衡 4
四、创新网络新闻评论融媒体传播的有效方略 5
（一）人才培育，革新内容 5
（二）整合渠道，加强传播 6
（三）结合实际，扩大影响 6
（四）注重互动，推进数字化 7
结语 7
参考文献 7
致谢 7
