民国时期民营小报的生存策略与社会文化功能 -新闻学专业

摘要

民国时期是中国新闻事业迅速发展的重要阶段，民营小报作为这一时期独特的媒介形态，在社会文化变迁中发挥了不可忽视的作用。本研究以民国时期的民营小报为对象，探讨其在复杂社会环境中的生存策略及其所承担的社会文化功能。这些小报通过灵活的编辑方针、贴近民生的内容定位以及多样化的经营手段，成功适应了当时的市场环境。同时，它们不仅传播了信息，还积极参与社会议题讨论，塑造了特定的文化氛围和公众意识。本研究的创新点在于突破以往对民国报刊研究的单一视角，从生存策略与社会文化功能的双重维度重新审视民营小报的历史价值。这一研究不仅丰富了对民国新闻史的理解，也为当代媒体在复杂环境中寻求可持续发展提供了历史借鉴。

关键词：民国新闻事业；民营小报；生存策略；社会文化功能；历史价值

Survival Strategies and Socio-Cultural Functions of Private Small Newspapers in the Republic of China Era

英文人名

Directive teacher:×××

Abstract

The Republic of China was an important stage for the rapid development of Chinese news. As a unique media form in this period, private tabloid played an important role in the social and cultural changes. This study takes the private tabloids of the Republic of China period as the ob ject to explore their survival strategies and social and cultural functions in the complex social environment. These tabloids successfully adapted to the market environment at that time through flexible editorial policies, content positioning close to people's livelihood and diversified business means. At the same time, they not only disseminate information, but also actively participate in social discussions, shaping a specific cultural atmosphere and public awareness. The innovation of this study is to break through the single perspective of the previous research on the Republic of China newspapers and re-examine the historical value of private tabloids from the dual dimensions of survival strategy and social and cultural functions. This study not only enriches the understanding of the history of journalism in the Republic of China, but also provides historical reference for contemporary media to seek sustainable development in a complex environment.

Keywords: Republican Era Press；Privately-Run Tabloids；Survival Strategies；Social And Cultural Functions；Historical Value

引言 1

一、民国时期民营小报的生存环境分析 1

(一)政治局势对小报的影响 1

(二)经济条件与市场空间 2

(三)社会文化背景的作用 2

二、民营小报的生存策略研究 3

(一)内容定位与读者需求 3

(二)商业模式与盈利方式 3

(三)编辑方针与风格选择 4

三、民营小报的社会功能探讨 4

(一)公共舆论的塑造作用 4