国际新闻广播的意识形态博弈与传播策略研究 -新闻学专业

摘要

国际新闻广播作为全球信息传播的重要渠道，在塑造国家形象、传递意识形态和构建国际舆论方面发挥着不可替代的作用。本研究以全球化背景下的国际新闻广播为切入点，探讨其在意识形态博弈中的角色与功能，并分析其传播策略的演变与优化路径。国际新闻广播在意识形态博弈中呈现出多元化、隐性化和互动化的趋势，其传播策略需注重文化适应性、技术融合性和情感共鸣性。本研究的创新点在于首次将意识形态博弈与传播策略置于同一分析框架下，提出了“文化软权力嵌入式传播”的理论模型，为提升国际传播效果提供了新视角。研究成果不仅丰富了国际传播理论，也为相关实践提供了可操作的建议，具有重要的学术价值和现实意义。

关键词：国际新闻广播；意识形态博弈；传播策略；文化软权力嵌入式传播；全球化背景

Ideological Contest and Communication Strategies in International News Broadcasting

英文人名

Directive teacher:×××

Abstract

As an important channel of global information dissemination, international news broadcasting plays an irreplaceable role in shaping national image, transmitting ideology and constructing international public opinion. This study takes international news broadcasting in the context of globalization as the starting point, discusses its role and function in the ideological game, and analyzes the evolution and optimization path of its communication strategy. International news broadcasting shows the trend of diversification, concealment and interaction in the ideological game, and its communication strategy should pay attention to cultural adaptability, technical integration and emotional resonance. The innovation of this study is that it puts ideological game and communication strategy under the same analytical fr amework for the first time, and proposes a theoretical model of "embedded cultural soft power communication", which provides a new perspective for improving the effect of international communication. The research results not only enrich the theory of international communication, but also provide practical suggestions for related practice, which has important academic value and practical significance.

Keywords: International News Broadcasting；Ideological Game；Communication Strategy；Cultural Soft Power Embedded Communication；Globalization Background

引言 1

一、国际新闻广播的意识形态特征 1

(一)意识形态在新闻传播中的作用 1

(二)国际新闻广播的意识形态表现 2

(三)意识形态博弈的核心要素 2

二、国际新闻广播的传播环境分析 3

(一)全球化背景下的传播格局 3

(二)政治与文化对传播的影响 3

(三)技术发展对传播方式的改变 4

三、国际新闻广播的传播策略研究 5

(一)内容生产与叙事框架构建 5