摘 要
数字化时代下，新闻传播从文字转向视觉主导。本文探讨视觉叙事理论在新闻中的应用，从理论到实践再到未来展望，分析视觉元素的重要性。本文旨在深入探讨视觉叙事理论在新闻传播中的应用，从理论基础到实际操作，再到未来的发展趋势，全面分析视觉元素在新闻传播中的重要性。文章首先概述视觉叙事的定义、历史和现状，然后分析图像、色彩、符号、视频和动画等视觉元素在新闻中的作用。接着，归纳视觉叙事策略的类型和特点，如情境构建和用户参与等，通过案例研究展示这些策略的实际效果，并进行效果评估。文章还探讨了技术发展对视觉叙事的影响，包括高清和虚拟现实技术，同时关注伦理和规范问题。最后，提出提升视觉叙事效果的策略建议，如优化视觉元素组合和创新叙事视角，为新闻传播领域提供指导。
关键词：视觉叙事；新闻传播；视觉元素；叙事策略
Research on visual narrative strategy in news communication
英文姓名
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Abstract：In the digital age, news communication has shifted from text to visual dominance. This paper discusses the application of visual narrative theory in news, and analyzes the importance of visual elements from theory to practice to future prospects. This paper aims to deeply explore the application of visual narrative theory in news communication, and comprehensively analyze the importance of visual elements in news communication from theoretical basis to practical operation and then to future development trend. The article first Outlines the definition, history and current status of visual storytelling, and then analyzes the role of visual elements such as images, colors, symbols, videos and animations in journalism. Then, it summarizes the types and characteristics of visual narrative strategies, such as scenario construction and user participation, and demonstrates the actual effects of these strategies through case studies, and carries out effect evaluation. The article also explores the impact of technological developments on visual storytelling, including HD and virtual reality technologies, while focusing on ethical and normative issues. Finally, it puts forward some strategic suggestions to improve the visual narrative effect, such as optimizing the combination of visual elements and innovating the narrative perspective, so as to provide guidance for the field of news communication.
Key words: Visual narrative; News dissemination; Visual elements; Narrative strategy
目 录
一、引言 1
二、视觉叙事理论概述 1
（一）视觉叙事的定义 1
（二）视觉叙事的历史与发展 2
（三）视觉叙事在新闻传播中的应用现状 2
三、新闻传播中的视觉元素分析 3
（一）图像在新闻传播中的作用 3
（二）色彩、符号与情感表达 3
（三）视频与动画的叙事效果 3
四、视觉叙事策略的类型与特点 4
（一）情境构建策略 4
（二）视角选择策略 4
（三）用户参与策略 5
五、面向未来的视觉叙事策略探索 5
（一）技术发展对视觉叙事的影响 5
（二）新闻传播中的伦理与规范问题 6
（三）提升视觉叙事效果的策略建议 6
结论 7
参考文献 7
致谢 8
