全球南方国家媒体在国际传播格局中的突围路径 -新闻学专业

摘要

在全球传播格局中，全球南方国家的媒体长期处于边缘化地位，其声音和叙事往往被西方主流媒体主导的话语体系所压制。为探讨这些国家如何突破既有传播格局，本研究以全球南方国家的媒体实践为切入点，分析其在国际传播中的突围路径。全球南方国家的媒体通过强化本土叙事、利用数字技术赋能、构建南南合作网络以及积极参与全球议题设置等方式，逐步提升其国际传播影响力。此外，研究发现文化认同与技术应用的结合是实现传播突围的关键因素。本研究的创新点在于首次提出“南南传播协作模式”，并揭示了技术赋能在非对称传播结构中的作用机制，为全球南方国家的媒体发展提供了理论支持与实践指导。

关键词：全球南方国家；国际传播；南南传播协作模式；技术赋能；文化认同

Pathways for Media in Global South Countries to Breakthrough in the International Communication Landscape

英文人名

Directive teacher:×××

Abstract

In the global communication pattern, media in the global South have long been marginalized, and their voices and narratives are often suppressed by the discourse system dominated by Western mainstream media. In order to explore how these countries break through the existing communication pattern, this study takes the media practice of the global South as the entry point to analyze their breakthrough path in international communication. Media in the Global South have gradually increased their international communication influence by strengthening local narratives, leveraging digital technologies to empower them, building South-South cooperation networks, and actively participating in global agenda-setting. In addition, it is found that the combination of cultural identity and technology application is the key factor to achieve communication breakthrough. The innovation of this study is that it proposes the "South-South communication collaboration model" for the first time, and reveals the mechanism of technology empowerment in the asymmetric communication structure, which provides theoretical support and practical guidance for the media development in the global South.

Keywords: Global South Countries；International Communication；South-South Communication Cooperation Model；Technology Empowerment；Cultural Identity

引言 1

一、全球南方国家媒体的现状分析 1

(一)国际传播格局中的边缘地位 1

(二)南方国家媒体发展特征与挑战 2

(三)媒体突围的必要性与紧迫性 2

二、突围路径的技术支撑研究 3

(一)数字化转型的战略意义 3

(二)新媒体技术的应用实践 3

(三)技术赋能内容生产与传播 4

三、突围路径的内容创新策略 4

(一)本土叙事的构建与传播 4