跨境电商与传统贸易模式的融合与竞争 -国际经济与贸易专业

摘要

随着全球化进程的加速和数字技术的迅猛发展，跨境电商作为一种新兴贸易模式，正在深刻改变全球贸易格局。本研究旨在探讨跨境电商与传统贸易模式之间的融合与竞争关系，并分析其对国际贸易体系的影响。跨境电商凭借其灵活性、高效性和低成本优势，在全球市场中展现出强大的竞争力，但同时也面临监管挑战、物流瓶颈以及文化差异等问题。与此同时，传统贸易模式通过数字化转型和技术升级，逐步实现了与跨境电商的部分融合，形成了互补共生的发展态势。本研究的创新点在于首次构建了跨境电商与传统贸易模式互动关系的理论框架，并提出了促进两者协同发展的政策建议。主要贡献体现在为相关企业提供了战略参考，同时为政府制定更加科学合理的贸易政策提供了理论依据，从而推动全球贸易向更加开放、包容和可持续的方向发展。

关键词：跨境电商；传统贸易模式；数字化转型；互动关系；政策建议

Integration and Competition Between Cross-Border E-Commerce and Traditional Trade Models

英文人名

Directive teacher:×××

Abstract

With the acceleration of globalization and the rapid development of digital technology, cross-border e-commerce, as a new trade model, is profoundly changing the global trade pattern. This study aims to explore the integration and competition between cross-border e-commerce and traditional trade models, and analyze its impact on the international trade system. With its flexibility, efficiency and low cost advantages, cross-border e-commerce has demonstrated strong competitiveness in the global market, but it also faces regulatory challenges, logistics bottlenecks and cultural differences. At the same time, the traditional trade mode has gradually achieved partial integration with cross-border e-commerce through digital transformation and technology upgrading, forming a development trend of complementary symbiosis. The innovation of this study is that it constructs the theoretical fr amework of the interaction between cross-border e-commerce and traditional trade mode for the first time, and puts forward policy suggestions to promote the synergistic development of the two. The main contribution is to provide strategic reference for relevant enterprises, and provide theoretical basis for the government to formulate more scientific and reasonable trade policies, so as to promote the development of global trade in a more open, inclusive and sustainable direction.

Keywords: Cross-Border E-Commerce；Traditional Trade Model；Digital Transformation；Interactive Relationship；Policy Recommendation

引言 1

一、跨境电商与传统贸易的背景分析 1

(一)全球贸易模式演变概述 1

(二)跨境电商的发展历程 2

(三)传统贸易模式的特点 2

二、跨境电商与传统贸易的融合机制 3

(一)融合的技术驱动因素 3

(二)跨境电商平台的角色定位 3

(三)供应链整合的实践路径 4

三、跨境电商与传统贸易的竞争态势 4

(一)市场份额的动态变化 5