摘 要
随着经济全球化和市场竞争的加剧，企业人力资源管理在组织战略中的地位日益凸显，而招聘作为人力资源管理的核心环节，直接影响企业的竞争力与可持续发展。本研究以企业招聘策略为切入点，在分析当前招聘实践面临挑战的基础上，探讨如何通过优化招聘策略提升人才选拔效率与质量。研究采用定量与定性相结合的方法，通过对国内外相关文献的系统梳理以及对多家代表性企业的实地调研，构建了基于胜任力模型的招聘策略框架，并提出了适应不同行业特点的差异化招聘路径。研究发现，传统招聘方式已难以满足现代企业对多元化、专业化人才的需求，而基于大数据分析和人工智能技术的智能化招聘手段能够显著提高招聘决策的科学性和精准性。此外，研究还强调了企业文化与价值观在招聘过程中的重要性，指出其对候选人匹配度评估具有关键作用。本研究的创新点在于将技术驱动与人文关怀有机结合，不仅为企业提供了可操作性强的招聘优化方案，还从理论层面丰富了人力资源管理的研究视角。
关键词：企业招聘策略 胜任力模型 智能化招聘
Abstract
With the deepening of economic globalization and intensifying market competition, the role of human resource management in organizational strategy has become increasingly prominent, and recruitment, as a core component of human resource management, directly affects a firm's competitiveness and sustainable development. This study focuses on corporate recruitment strategies, analyzing the challenges faced in current recruitment practices and exploring ways to enhance the efficiency and quality of talent selection through optimized recruitment approaches. By employing a mixed-methods approach that combines quantitative and qualitative research, the study systematically reviews relevant domestic and international literature and conducts field investigations in multiple representative enterprises. A recruitment strategy fr amework based on competency models is constructed, and differentiated recruitment pathways tailored to the characteristics of various industries are proposed. The findings indicate that traditional recruitment methods are insufficient to meet modern firms' demands for diversified and specialized talents, while intelligent recruitment techniques leveraging big data analytics and artificial intelligence significantly improve the scientific rigor and precision of recruitment decisions. Furthermore, the study underscores the importance of corporate culture and values in the recruitment process, highlighting their critical role in assessing candidate fit. The innovation of this research lies in its integration of technology-driven solutions with humanistic considerations, providing firms with actionable recruitment optimization strategies while enriching the theoretical perspectives of human resource management research.
Keyword:Enterprise Recruitment Strategy Competency Model Intelligent Recruitment
目 录
1绪论 1
1.1企业招聘策略研究的背景与意义 1
1.2国内外招聘策略研究现状综述 1
1.3本文研究方法与技术路线 2
2招聘策略的理论基础与框架构建 2
2.1人力资源管理与招聘的核心关系 2
2.2招聘策略的主要理论支撑 2
2.3现代企业招聘策略的框架体系 3
2.4招聘策略对企业绩效的影响机制 3
3企业招聘策略的关键要素分析 4
3.1招聘需求分析与岗位匹配策略 4
3.2招聘渠道选择与优化策略 4
3.3面试评估方法与决策模型 5
3.4员工吸引与留任策略设计 5
4招聘策略的实施路径与效果评估 5
4.1招聘策略的制定与执行流程 5
4.2数据驱动的招聘策略优化方法 6
4.3招聘效果评估指标体系构建 6
4.4招聘策略改进的实践案例分析 7
结论 7
参考文献 8
致谢 9
