摘 要
在数字化转型的背景下，企业面临技术革新、市场竞争和商业模式重构等多重挑战，亟需通过战略调整与创新路径探索以实现可持续发展。本研究旨在探讨数字化转型对企业战略调整的影响机制，并提出适应性创新路径。基于系统文献综述与案例分析方法，选取多个行业代表性企业进行深入剖析，从战略目标重塑、组织架构优化和技术应用升级三个维度构建理论框架。研究发现，数字化转型驱动企业从传统线性模式向生态化、平台化方向转变，技术创新与业务流程再造成为关键推动力。此外，数据驱动决策能力的提升显著增强了企业的敏捷性和市场响应速度。
关键词：数字化转型 企业战略调整 技术创新
Abstract
In the context of digital transformation, enterprises are faced with multiple challenges such as technological innovation, market competition and business model reconstruction, and it is urgent to achieve sustainable development through strategic adjustment and innovation path exploration. This study aims to explore the influence mechanism of digital transformation on enterprise strategy adjustment, and propose the adaptive innovation path. Based on the systematic literature review and case analysis method, the representative enterprises of many industries were selected for in-depth analysis, and the theoretical fr amework was constructed from the three dimensions of strategic goal remodeling, organizational structure optimization and technology application upgrading. The research shows that digital transformation drives the transformation of enterprises from traditional linear mode to ecological and platform direction, and technological innovation and business process reengineering become the key driving forces. In addition, the improvement of data-driven decision-making ability significantly enhances the agility and market response speed of enterprises.
Keyword:Digital Transformation Enterprise Strategy Adjustment Technology Innovation
目 录
1绪论 1
1.1数字化转型的研究背景与意义 1
1.2企业战略调整的国内外研究现状 1
1.3创新路径研究的理论基础与方法 2
2数字化转型对企业战略的影响分析 2
2.1数字化技术驱动的战略变革机制 2
2.2企业核心竞争力的重塑路径 3
2.3战略目标与数字化能力的匹配关系 3
2.4数字化背景下企业资源重构策略 3
2.5案例分析 4
3数字化转型中的企业创新路径探索 4
3.1创新模式在数字化环境下的演变 4
3.2开放式创新与企业数字化转型的结合 5
3.3数据驱动的创新决策机制构建 5
3.4技术创新与商业模式创新的协同效应 6
3.5创新生态系统的建设与管理 6
4数字化转型下企业战略调整与创新路径的实施策略 7
4.1战略规划与数字化转型的融合路径 7
4.2组织变革对战略调整的支持作用 7
4.3数字化人才的培养与激励机制设计 8
4.4风险管理与创新路径的平衡策略 8
4.5实践案例 8
结论 9
参考文献 10
致谢 11
