摘 要
在全球经济一体化不断深化的背景下，新兴市场企业面临着前所未有的国际化发展机遇与挑战。本研究以新兴市场中企业的国际化战略为切入点，旨在探讨其在复杂多变的国际环境中如何有效应对机遇与风险。通过采用混合研究方法，结合定量数据分析与定性案例研究，选取了来自金砖国家的30家代表性企业作为样本，深入分析其国际化路径、资源配置模式以及战略调整机制。研究发现，新兴市场企业在国际化进程中展现出显著的异质性特征，其成功与否取决于对本土资源的充分利用、目标市场的精准选择以及灵活的战略适应能力。此外，数字化转型和绿色可持续发展成为影响企业国际化绩效的重要新兴因素。
关键词：新兴市场企业 国际化战略 动态能力理论
Abstract
Under the background of deepening global economic integration, emerging market enterprises are faced with unprecedented opportunities and challenges for international development. This study takes the internationalization strategy of enterprises in emerging markets as the starting point, and aims to explore how to effectively respond to opportunities and risks in the complex and changeable international environment. By adopting mixed research methods, combining quantitative data analysis and qualitative case studies, 30 representative enterprises from BRICS countries were selected as samples for in-depth analysis of their internationalization path, resource allocation mode and strategic adjustment mechanism. The study found that emerging market enterprises show significant heterogeneity in the process of internationalization, and their success depends on the full use of local resources, the precise choice of target markets and flexible strategic adaptability. In addition, digital transformation and green and sustainable development have become important emerging factors affecting the internationalization performance of enterprises.
Keyword:Emerging Market Firms Internationalization Strategy Dynamic Capability Theory
目 录
引言 1
1新兴市场国际化背景分析 1
1.1全球化趋势与新兴市场角色 1
1.2新兴市场企业国际化的驱动因素 2
1.3新兴市场企业的竞争优势解析 2
1.4新兴市场企业面临的外部环境 3
2新兴市场企业国际化战略选择 3
2.1国际化战略的理论框架 3
2.2市场进入模式的选择与评估 4
2.3战略联盟在国际化中的作用 4
2.4区域化与全球化的战略平衡 4
3新兴市场企业国际化机遇分析 5
3.1技术创新带来的国际化机遇 5
3.2新兴市场需求增长的潜力 5
3.3跨文化管理能力的提升空间 6
3.4政策支持与国际合作的推动 6
4新兴市场企业国际化挑战应对 7
4.1跨文化冲突与管理策略 7
4.2政治风险与法律合规问题 7
4.3资源约束与融资难题 8
4.4竞争加剧与品牌建设困境 8
结论 8
参考文献 10
致谢 11
