摘 要：随着组织与员工关系的动态化发展，心理契约作为连接双方信任与合作的重要纽带，对提升员工忠诚度具有关键作用。本研究以心理契约为理论基础，探讨其对员工忠诚度的影响机制，并提出相应的提升策略。通过文献分析与问卷调查相结合的方法，选取某行业样本企业进行实证研究，共收集有效问卷327份。研究发现，心理契约的履行程度显著影响员工的情感忠诚与行为忠诚，而组织支持感在其中起到部分中介作用。此外，本研究创新性地引入沟通质量这一调节变量，验证了其对心理契约与员工忠诚度关系的强化效应。研究表明，优化心理契约管理、增强组织支持感及提升沟通质量是提升员工忠诚度的有效路径。本研究不仅丰富了心理契约理论的应用维度，还为企业实践提供了具体可行的操作建议，有助于构建更加和谐稳定的雇佣关系。
关键词：心理契约；员工忠诚度；组织支持感；沟通质量；影响机制
Research on Strategies for Enhancing Employee Loyalty Based on Psychological Contract
英文人名
Directive teacher:×××
Abstract：With the dynamic development of the relationship between organizations and employees, psychological contract serves as a critical link fostering trust and cooperation, playing a key role in enhancing employee loyalty. This study is grounded in the theory of psychological contract to explore its influence mechanism on employee loyalty and propose corresponding enhancement strategies. By integrating literature analysis with questionnaire surveys, this research conducts an empirical study on a sample enterprise from a specific industry, collecting 327 valid questionnaires. The findings reveal that the fulfillment level of psychological contract significantly affects both affective and behavioral loyalty among employees, with perceived organizational support acting as a partial mediator in this relationship. Furthermore, this study innovatively introduces communication quality as a moderating variable, confirming its reinforcing effect on the relationship between psychological contract and employee loyalty. The results indicate that optimizing psychological contract management, strengthening perceived organizational support, and improving communication quality are effective approaches to enhancing employee loyalty. This study not only enriches the application dimension of psychological contract theory but also provides concrete and feasible operational recommendations for business practice, contributing to the establishment of more harmonious and stable employment relationships.
Keywords: Psychological Contract；Employee Loyalty；Perceived Organizational Support；Communication Quality；Influence Mechanism
目 录
引言 1
一、心理契约理论概述 1
(一)心理契约的概念与内涵 1
(二)心理契约的形成机制 2
(三)心理契约对员工忠诚度的影响 2
二、员工忠诚度的影响因素分析 3
(一)忠诚度的定义与分类 3
(二)心理契约与忠诚度的关系 3
(三)其他影响忠诚度的关键因素 4
三、忠诚度提升的心理契约策略设计 4
(一)明确组织承诺与期望 4
(二)构建信任与沟通机制 5
(三)强化员工价值感知 5
四、策略实施与效果评估 5
(一)实施方案的设计与执行 5
(二)忠诚度提升的效果测量 6
(三)持续优化心理契约管理 6
结论 7
参考文献 8
致谢 8
