摘 要
随着国家对乡村振兴战略的深入推进，越来越多的大学生选择返乡创业，为乡村经济发展注入新的活力。然而，在返乡创业过程中，大学生面临着诸多问题，如创业资金不足、缺乏专业技能和管理能力、市场竞争激烈以及政策支持不足等。为了解决这些问题，本文从大学生返乡创业的相关概念阐述、现状分析、遇到的问题以及对策等方面进行了深入探讨。首先，本文阐述了返乡创业的概念、意义和趋势，分析了大学生返乡创业的优势与不足。接着，通过对大学生返乡创业的现状进行分析，揭示了创业资金不足、缺乏专业技能和管理能力、市场竞争激烈以及政策支持不足等问题。针对这些问题，本文提出了拓宽融资渠道、加强职业技能培训、加大市场调查力度和完善创业政策体系等对策。总之，大学生返乡创业是推动乡村振兴的重要力量，但在创业过程中需要克服诸多困难。通过完善相关政策、提高创业者自身素质和能力，有望为大学生返乡创业创造更加有利的环境，进一步推动乡村经济发展。
关键词：大学生；返乡创业；融资；资金
Problems and countermeasures of college students returning home to start their own business
英文姓名
Directive teacher:×××
Abstract：With the deepening of the country's rural revitalization strategy, more and more college students choose to return to their hometown to start businesses, injecting new vitality into the development of rural economy. However, in the process of returning home to start a business, college students are faced with many problems, such as lack of start-up capital, lack of professional skills and management ability, fierce market competition and insufficient policy support. In order to solve these problems, this paper makes an in-depth discussion on the related concepts, current situation analysis, problems encountered and countermeasures of college students returning home to start a business. First of all, this paper expounds the concept, significance and trend of returning home to start a business, and analyzes the advantages and disadvantages of college students returning home to start a business. Then, through the analysis of the current situation of college students returning home to start a business, it reveals such problems as insufficient capital, lack of professional skills and management ability, strengthening market research and improving the entrepreneurial policy system. In short, college students returning home to start a business is an important force to promote rural revitalization, but there are many difficulties to overcome in the process of entrepreneurship. By improving the relevant policies and improving the quality and ability of entrepreneurs themselves, it is expected to create a more favorable environment for college students to return home and start businesses, and further promote the development of rural economy.
Key words: College students; Return home to start a business; Financing; fund
目 录
一、引言 1
二、大学生返乡创业相关概念阐述 1
（一）返乡创业的概念 1
（二）大学生返乡创业的意义 1
（三）大学生返乡创业的趋势 2
三、大学生返乡创业的现状分析 2
（一）大学生返乡创业的概况 2
（二）大学生返乡创业的优势与不足 2
四、大学生返乡创业中遇到的问题 3
（一）创业资金不足 3
（二）缺乏专业技能和管理能力 4
（三）市场竞争激烈 4
（四）政策支持不足 4
五、大学生返乡创业问题的对策 5
（一）拓宽融资渠道 5
（二）加强职业技能培训 6
（三）加大市场调查力度 7
（四）完善创业政策体系 7
结论 8
参考文献 8
致谢 9
