摘 要
商业空间环境设计对消费者行为的影响已成为现代商业研究的重要议题，本研究旨在探讨商业空间环境设计的多维要素与消费者行为之间的复杂关系。基于当前消费市场逐渐向体验化和个性化转型的背景，本文通过整合环境心理学、营销学及设计学理论，构建了以空间布局、色彩运用、照明设计和材质选择为核心的设计要素分析框架，并采用问卷调查与实地观察相结合的研究方法，收集了来自不同商业场景的大量数据。研究结果表明，商业空间环境设计不仅能够显著影响消费者的感知体验，还对购买决策和品牌忠诚度产生深远作用，其中空间布局的合理性与照明设计的舒适性尤为关键。此外，本研究首次提出“环境情感共鸣”概念，强调设计应注重激发消费者的情感联结，从而提升其在商业空间中的停留时间和消费意愿。这一创新视角为商业空间设计提供了新的理论支持和实践指导，同时也为商家优化空间策略、增强市场竞争优势提供了重要参考。总的来说，本研究深化了对商业空间环境设计与消费者行为之间互动机制的理解，为相关领域的学术研究与实际应用奠定了坚实基础。
关键词：商业空间环境设计；消费者行为；环境情感共鸣；空间布局；照明设计
Abstract
The impact of commercial space environment design on consumer behavior has become a significant topic in modern commercial research. This study aims to explore the complex relationship between the multidimensional elements of commercial space environment design and consumer behavior. Against the backdrop of the current consumption market gradually shifting towards experiential and personalized models, this paper integrates theories from environmental psychology, marketing, and design to construct an analytical fr amework centered on spatial layout, color application, lighting design, and material selection. By employing a research methodology that combines questionnaire surveys with field observations, extensive data were collected from various commercial contexts. The findings indicate that commercial space environment design not only significantly influences consumers' perceptual experiences but also profoundly affects purchasing decisions and brand loyalty, with the rationality of spatial layout and the comfort of lighting design being particularly critical. Furthermore, this study introduces the concept of "environmental emotional resonance" for the first time, emphasizing that design should focus on evoking emotional connections among consumers to enhance their dwell time and willingness to consume within commercial spaces. This innovative perspective provides new theoretical support and practical guidance for commercial space design, as well as offering important references for businesses to optimize their spatial strategies and strengthen competitive advantages. Overall, this study deepens the understanding of the interactive mechanisms between commercial space environment design and consumer behavior, laying a solid foundation for both academic research and practical applications in related fields.
Keywords: Commercial Space Environment Design；Consumer Behavior；Environmental Emotional Resonance；Space Layout；Lighting Design
目 录
摘 要 I
Abstract II
一、绪论 1
（一）商业空间环境设计与消费者行为的研究背景 1
（二）研究商业空间环境设计与消费者行为的意义 1
（三）国内外研究现状分析 1
二、商业空间环境设计的基本要素分析 2
（一）空间布局对消费者行为的影响 2
（二）色彩设计与消费者情绪的关系 2
（三）材质选择与消费者感知价值 3
三、消费者行为的驱动因素研究 3
（一）消费者决策过程中的环境作用 3
（二）环境刺激对消费者购买意愿的影响 4
（三）社会文化背景下的消费者行为特征 4
四、商业空间设计优化与消费者行为引导策略 5
（一）基于消费者行为的空间设计原则 5
（二）提升消费者体验的设计方法 6
（三）商业空间设计的实际案例分析 6
结 论 7
致 谢 8
参考文献 9
