摘 要
随着信息技术的迅猛发展，企业数字化转型已成为推动组织变革和提升竞争力的重要途径。本研究旨在探讨数字化转型对组织文化的影响机制及其深远意义。基于此，研究选取了30家不同行业的代表性企业作为样本，通过问卷调查、深度访谈与案例分析相结合的方法，系统考察了数字化转型在价值观重塑、沟通模式优化及创新氛围营造等方面的作用。研究发现，数字化转型显著促进了组织文化的现代化升级，具体表现为员工协作效率的提升、信息透明度的增强以及适应性文化的形成。此外，技术驱动下的数据共享和智能化决策进一步强化了组织内部的信任关系与协同能力。本研究的创新点在于首次构建了数字化转型与组织文化互动影响的理论框架，并揭示了技术因素与文化要素之间的动态耦合关系。这一成果不仅为相关领域的学术研究提供了新的视角，也为企业在推进数字化转型过程中如何有效管理文化变革提供了实践指导。
关键词：数字化转型 组织文化 技术驱动
Abstract
With the rapid development of information technology, digital transformation in enterprises has become a crucial pathway to drive organizational change and enhance competitiveness. This study aims to explore the impact mechanism and profound implications of digital transformation on organizational culture. To achieve this, 30 representative companies from various industries were selected as samples, and a systematic investigation was conducted using a combination of questionnaire surveys, in-depth interviews, and case analyses. The study examined the role of digital transformation in reshaping values, optimizing communication patterns, and fostering an innovative atmosphere within organizations. Findings indicate that digital transformation significantly promotes the modernization upgrade of organizational culture, manifested through improved employee collaboration efficiency, enhanced information transparency, and the formation of adaptive cultures. Moreover, data sharing and intelligent decision-making driven by technology further strengthen trust relationships and collaborative capabilities within organizations. A key innovation of this research lies in the first-time construction of a theoretical fr amework elucidating the interactive influence between digital transformation and organizational culture, revealing the dynamic coupling relationship between technological factors and cultural elements. This outcome not only provides a new perspective for academic research in related fields but also offers practical guidance for enterprises on effectively managing cultural changes during the process of digital transformation.
Keyword:Digital Transformation Organizational Culture Technology Driven
目 录
1绪论 1
1.1企业数字化转型的背景与意义 1
1.2组织文化在数字化转型中的重要性 1
1.3国内外研究现状分析 1
1.4研究方法与技术路线 2
2数字化转型对组织文化的核心影响机制 2
2.1数字化技术对组织文化的重塑作用 2
2.2数据驱动决策对文化价值观的影响 3
2.3远程协作模式对文化互动方式的改变 3
2.4技术依赖性对文化适应能力的要求 3
2.5数字化环境下的文化创新动力 4
3数字化转型中组织文化的挑战与应对策略 4
3.1文化冲突在数字化转型中的表现形式 4
3.2员工抵触心理的文化根源分析 5
3.3领导力在文化变革中的关键作用 5
3.4跨部门协作对文化整合的需求 6
3.5构建支持数字化的文化体系 6
4数字化转型背景下组织文化的实践路径 7
4.1案例分析 7
4.2数字化工具在文化塑造中的应用 7
4.3培训体系对文化认同感的提升作用 8
4.4数据伦理与文化责任的平衡策略 8
4.5可持续发展的文化导向 8
结论 9
参考文献 10
致谢 11
