摘 要：新媒体时代的到来深刻改变了大学生的思想行为模式和信息获取方式，这对传统思想政治教育提出了新的挑战与机遇。本研究旨在探讨新媒体环境下大学生思想政治教育引导机制的优化路径，以提升教育实效性。通过文献分析、问卷调查及深度访谈等方法，研究系统梳理了当前大学生在新媒体使用中的特点及其对思想政治教育的影响，并构建了基于多主体协同的引导机制模型。研究发现，新媒体平台的互动性和开放性为思想政治教育提供了创新载体，但同时也加剧了信息碎片化和价值观多元化的挑战。为此，本研究提出强化内容供给侧改革、优化教育者媒介素养以及构建线上线下融合的教育生态等策略。研究成果不仅丰富了新媒体时代思想政治教育理论，还为高校教育实践提供了具体可行的操作框架，具有重要的理论价值和现实意义。
关键词：新媒体环境；思想政治教育；引导机制
Abstract：The advent of the new media era has profoundly transformed college students' patterns of thought and behavior as well as their methods of information acquisition, presenting both new challenges and opportunities for traditional ideological and political education. This study aims to explore the optimization pathways of guidance mechanisms for ideological and political education among college students in the context of new media in order to enhance educational effectiveness. By employing methods such as literature analysis, questionnaire surveys, and in-depth interviews, the study systematically examines the characteristics of college students' new media usage and its impact on ideological and political education, while constructing a guidance mechanism model based on multi-stakeholder collaboration. The findings indicate that the interactivity and openness of new media platforms provide innovative carriers for ideological and political education, yet simultaneously exacerbate the challenges of information fragmentation and value pluralism. In response, this study proposes strategies including strengthening content supply-side reform, enhancing educators' media literacy, and establishing an integrated online-offline educational ecosystem. The research not only enriches the theoretical fr amework of ideological and political education in the new media era but also provides a concrete and feasible operational fr amework for higher education practices, thus possessing significant theoretical value and practical implications.
Keywords: New Media Environment；Ideological And Political Education；Guidance Mechanism
目 录
引言 1
一、新媒体时代的思想政治教育背景 1
(一)新媒体技术的发展特征 1
(二)大学生新媒体使用现状分析 2
(三)思想政治教育面临的新挑战 2
二、引导机制的理论基础与构建框架 3
(一)思想政治教育引导的核心理念 3
(二)新媒体环境下的引导机制要素 3
(三)引导机制的理论模型构建 4
三、引导机制的具体实施路径 4
(一)内容生产与传播优化策略 4
(二)互动反馈机制的设计与应用 5
(三)教育主体能力提升路径探索 5
四、引导机制的效果评估与优化建议 6
(一)引导效果的量化评估方法 6
(二)存在问题及成因分析 6
(三)引导机制的改进方向与对策 7
结论 7
参考文献 9
致谢 9
关键词：新媒体环境；思想政治教育；引导机制
Abstract：The advent of the new media era has profoundly transformed college students' patterns of thought and behavior as well as their methods of information acquisition, presenting both new challenges and opportunities for traditional ideological and political education. This study aims to explore the optimization pathways of guidance mechanisms for ideological and political education among college students in the context of new media in order to enhance educational effectiveness. By employing methods such as literature analysis, questionnaire surveys, and in-depth interviews, the study systematically examines the characteristics of college students' new media usage and its impact on ideological and political education, while constructing a guidance mechanism model based on multi-stakeholder collaboration. The findings indicate that the interactivity and openness of new media platforms provide innovative carriers for ideological and political education, yet simultaneously exacerbate the challenges of information fragmentation and value pluralism. In response, this study proposes strategies including strengthening content supply-side reform, enhancing educators' media literacy, and establishing an integrated online-offline educational ecosystem. The research not only enriches the theoretical fr amework of ideological and political education in the new media era but also provides a concrete and feasible operational fr amework for higher education practices, thus possessing significant theoretical value and practical implications.
Keywords: New Media Environment；Ideological And Political Education；Guidance Mechanism
目 录
引言 1
一、新媒体时代的思想政治教育背景 1
(一)新媒体技术的发展特征 1
(二)大学生新媒体使用现状分析 2
(三)思想政治教育面临的新挑战 2
二、引导机制的理论基础与构建框架 3
(一)思想政治教育引导的核心理念 3
(二)新媒体环境下的引导机制要素 3
(三)引导机制的理论模型构建 4
三、引导机制的具体实施路径 4
(一)内容生产与传播优化策略 4
(二)互动反馈机制的设计与应用 5
(三)教育主体能力提升路径探索 5
四、引导机制的效果评估与优化建议 6
(一)引导效果的量化评估方法 6
(二)存在问题及成因分析 6
(三)引导机制的改进方向与对策 7
结论 7
参考文献 9
致谢 9
