摘 要：随着互联网技术的迅猛发展，网络舆论已成为影响高校思想政治教育的重要因素，研究如何有效引导网络舆论具有重要的现实意义和理论价值本研究旨在探讨高校思想政治教育中网络舆论引导的有效策略，通过文献分析、问卷调查及案例研究等方法，深入剖析当前高校网络舆论引导中存在的问题及其成因研究发现，高校在网络舆论引导中存在机制不健全、技术手段不足及师生互动缺乏等问题，亟需构建系统化的引导体系本文创新性地提出了“三全”引导模式，即全方位覆盖、全过程介入和全员参与，并结合大数据技术优化信息筛选与传播机制研究结果表明，该模式能够显著提升网络舆论引导的效果，增强思想政治教育的针对性和实效性这一研究成果为高校完善网络舆论引导机制提供了理论支持和实践参考，对推动思想政治教育现代化具有重要意义
关键词：网络舆论引导；高校思想政治教育；三全引导模式
Abstract：With the rapid development of Internet technology, online public opinion has become an important factor influencing ideological and political education in higher education institutions. Therefore, studying how to effectively guide online public opinion holds significant practical implications and theoretical value. This study aims to explore effective strategies for guiding online public opinion within the context of ideological and political education in colleges and universities. Through methods such as literature analysis, questionnaire surveys, and case studies, this research thoroughly examines the existing problems and their causes in the current guidance of online public opinion in higher education institutions. The findings reveal that there are issues such as an incomplete mechanism, insufficient technical means, and a lack of interaction between teachers and students in the process of guiding online public opinion in universities, necessitating the establishment of a systematic guidance system. This paper innovatively proposes the "three-all" guidance model, which includes comprehensive coverage, full-process involvement, and participation by all members, while optimizing information screening and dissemination mechanisms through big data technology. The research results indicate that this model can significantly enhance the effectiveness of online public opinion guidance and strengthen the relevance and practicality of ideological and political education. This research outcome provides theoretical support and practical references for higher education institutions to improve their mechanisms for guiding online public opinion and is of great significance for promoting the modernization of ideological and political education.
Keywords: Network Public Opinion Guidance；College Ideological And Political Education；Three-All Guidance Model
目 录
引言 1
一、高校网络舆论引导的现状分析 1
(一)网络舆论的特点与挑战 1
(二)当前引导策略的主要问题 2
(三)引导效果的影响因素 2
二、思想政治教育与网络舆论的关系研究 3
(一)思政教育在网络舆论中的作用 3
(二)舆论生态对思政教育的影响 3
(三)双重互动机制的构建 4
三、高校网络舆论引导的核心策略探讨 4
(一)主动设置议题的方向性引导 4
(二)借助新媒体平台的技术支持 5
(三)构建多元主体协同机制 5
四、思政教育中网络舆论引导的实践路径 6
(一)提升教师的舆论引导能力 6
(二)强化学生的媒介素养教育 6
(三)完善校园网络舆情监测体系 7
结论 7
参考文献 9
致谢 9
关键词：网络舆论引导；高校思想政治教育；三全引导模式
Abstract：With the rapid development of Internet technology, online public opinion has become an important factor influencing ideological and political education in higher education institutions. Therefore, studying how to effectively guide online public opinion holds significant practical implications and theoretical value. This study aims to explore effective strategies for guiding online public opinion within the context of ideological and political education in colleges and universities. Through methods such as literature analysis, questionnaire surveys, and case studies, this research thoroughly examines the existing problems and their causes in the current guidance of online public opinion in higher education institutions. The findings reveal that there are issues such as an incomplete mechanism, insufficient technical means, and a lack of interaction between teachers and students in the process of guiding online public opinion in universities, necessitating the establishment of a systematic guidance system. This paper innovatively proposes the "three-all" guidance model, which includes comprehensive coverage, full-process involvement, and participation by all members, while optimizing information screening and dissemination mechanisms through big data technology. The research results indicate that this model can significantly enhance the effectiveness of online public opinion guidance and strengthen the relevance and practicality of ideological and political education. This research outcome provides theoretical support and practical references for higher education institutions to improve their mechanisms for guiding online public opinion and is of great significance for promoting the modernization of ideological and political education.
Keywords: Network Public Opinion Guidance；College Ideological And Political Education；Three-All Guidance Model
目 录
引言 1
一、高校网络舆论引导的现状分析 1
(一)网络舆论的特点与挑战 1
(二)当前引导策略的主要问题 2
(三)引导效果的影响因素 2
二、思想政治教育与网络舆论的关系研究 3
(一)思政教育在网络舆论中的作用 3
(二)舆论生态对思政教育的影响 3
(三)双重互动机制的构建 4
三、高校网络舆论引导的核心策略探讨 4
(一)主动设置议题的方向性引导 4
(二)借助新媒体平台的技术支持 5
(三)构建多元主体协同机制 5
四、思政教育中网络舆论引导的实践路径 6
(一)提升教师的舆论引导能力 6
(二)强化学生的媒介素养教育 6
(三)完善校园网络舆情监测体系 7
结论 7
参考文献 9
致谢 9
