摘 要：在网络社会快速发展的背景下，网络民意表达已成为影响公共决策的重要因素。本研究基于评价论视角，探讨网络民意的形成机制及其对公共决策的作用路径，旨在揭示其内在规律并提出优化策略。研究采用定性与定量相结合的方法，通过语料分析、问卷调查和案例研究，系统考察了网络话语中的态度、介入和级差等评价维度，并构建了网络民意与公共决策互动的理论框架。结果表明，评价资源的分布特征显著影响网络民意的质量与导向，而情感极性和权威认同是关键变量。本研究创新性地将评价理论应用于网络民意分析，弥补了传统研究中对语言评价功能关注不足的缺陷，为提升公共决策的科学性和民主性提供了新思路。研究成果不仅深化了对网络民意本质的理解，也为相关政策制定提供了实证依据和理论支持。
关键词：网络民意；评价理论；公共决策
Abstract：In the context of the rapid development of network society, online public opinion ex pression has become a crucial factor influencing public decision-making. This study, grounded in the perspective of appraisal theory, investigates the formation mechanism of online public opinion and its pathways of influence on public decision-making, aiming to uncover its underlying patterns and propose optimization strategies. By employing a combination of qualitative and quantitative methods, including corpus analysis, questionnaire surveys, and case studies, this research systematically examines evaluative dimensions such as attitude, engagement, and graduation within online discourse, constructing a theoretical fr amework for the interaction between online public opinion and public decision-making. The findings indicate that the distribution characteristics of evaluative resources significantly impact the quality and orientation of online public opinion, with emotional polarity and authority recognition serving as key variables. Innovatively applying appraisal theory to the analysis of online public opinion, this study addresses the inadequacy of traditional research in focusing on the linguistic evaluation function, offering new insights into enhancing the scientificity and democracy of public decision-making. The research not only deepens the understanding of the essence of online public opinion but also provides empirical evidence and theoretical support for relevant policy formulation.
Keywords: Network Public Opinion；Appraisal Theory；Public Decision-Making
目 录
引言 1
一、网络民意表达的评价论基础 1
(一)评价论的核心概念解析 1
(二)网络民意表达的理论框架 2
(三)评价论与网络民意的关系构建 2
二、网络民意表达的特点与机制分析 3
(一)网络民意表达的主要形式 3
(二)意见形成与传播的动态机制 3
(三)社会评价对民意表达的影响 4
三、公共决策中的网络民意吸纳路径 4
(一)公共决策的基本流程概述 4
(二)网络民意在决策中的角色定位 5
(三)基于评价论的民意吸纳策略 5
四、网络民意与公共决策的互动优化研究 5
(一)互动过程中的评价标准设定 6
(二)决策反馈对网络民意的作用 6
(三)提升互动效果的具体路径 6
结论 7
参考文献 8
致谢 8
关键词：网络民意；评价理论；公共决策
Abstract：In the context of the rapid development of network society, online public opinion ex pression has become a crucial factor influencing public decision-making. This study, grounded in the perspective of appraisal theory, investigates the formation mechanism of online public opinion and its pathways of influence on public decision-making, aiming to uncover its underlying patterns and propose optimization strategies. By employing a combination of qualitative and quantitative methods, including corpus analysis, questionnaire surveys, and case studies, this research systematically examines evaluative dimensions such as attitude, engagement, and graduation within online discourse, constructing a theoretical fr amework for the interaction between online public opinion and public decision-making. The findings indicate that the distribution characteristics of evaluative resources significantly impact the quality and orientation of online public opinion, with emotional polarity and authority recognition serving as key variables. Innovatively applying appraisal theory to the analysis of online public opinion, this study addresses the inadequacy of traditional research in focusing on the linguistic evaluation function, offering new insights into enhancing the scientificity and democracy of public decision-making. The research not only deepens the understanding of the essence of online public opinion but also provides empirical evidence and theoretical support for relevant policy formulation.
Keywords: Network Public Opinion；Appraisal Theory；Public Decision-Making
目 录
引言 1
一、网络民意表达的评价论基础 1
(一)评价论的核心概念解析 1
(二)网络民意表达的理论框架 2
(三)评价论与网络民意的关系构建 2
二、网络民意表达的特点与机制分析 3
(一)网络民意表达的主要形式 3
(二)意见形成与传播的动态机制 3
(三)社会评价对民意表达的影响 4
三、公共决策中的网络民意吸纳路径 4
(一)公共决策的基本流程概述 4
(二)网络民意在决策中的角色定位 5
(三)基于评价论的民意吸纳策略 5
四、网络民意与公共决策的互动优化研究 5
(一)互动过程中的评价标准设定 6
(二)决策反馈对网络民意的作用 6
(三)提升互动效果的具体路径 6
结论 7
参考文献 8
致谢 8
