摘 要
随着互联网技术的迅猛发展，网络小说作为一种新兴文学形式迅速崛起，其独特的叙事策略和文化消费模式成为当代文学研究的重要课题。本研究旨在探讨当代网络小说的叙事特征及其与文化消费之间的互动关系，通过文本分析、读者调查和案例研究相结合的方法，深入剖析网络小说在叙事结构、人物塑造、情节设置等方面的创新之处。研究发现，网络小说突破了传统文学的线性叙事模式，呈现出多线并行、时空交错的叙事特点，同时借助大数据算法实现精准推送，形成“订阅-更新”的互动式阅读体验。这种新型叙事方式不仅满足了读者碎片化的阅读需求，更催生了以粉丝经济为核心的产业链条。研究结果表明，网络小说的叙事策略与文化消费之间存在密切关联，二者相互促进，共同推动了网络文学产业的发展。本研究揭示了网络小说叙事的独特性及其对文化产业的深远影响，为理解数字时代的文学创作提供了新的视角，也为相关产业政策制定提供了理论依据。此外，本研究还首次提出了“互动式叙事经济”概念，强调了网络小说在构建虚拟社区和文化认同方面的重要作用，丰富了现有文学理论体系，具有重要的学术价值和现实意义。
关键词：网络小说叙事；文化消费；互动式阅读；粉丝经济；时空交错叙事
Abstract
With the rapid development of Internet technology, online fiction has emerged as a new literary form and gained significant attention, with its unique narrative strategies and cultural consumption patterns becoming important topics in contemporary literary studies. This research aims to explore the narrative characteristics of contemporary online fiction and its interactive relationship with cultural consumption by employing a combination of textual analysis, reader surveys, and case studies to examine innovations in narrative structure, character development, and plot design. The findings indicate that online fiction transcends the linear narrative model of traditional literature, presenting features such as multi-threaded narratives and interwoven time-space structures. Additionally, through the use of big data algorithms for precise recommendations, it fosters an interactive reading experience based on the "subsc ription-update" model. This novel narrative approach not only caters to readers' fragmented reading needs but also stimulates a fan economy-driven industrial chain. The results demonstrate a close association between the narrative strategies of online fiction and cultural consumption, where both mutually reinforce each other and jointly propel the development of the online literature industry. This study reveals the distinctiveness of online fiction's narrative techniques and its profound impact on the cultural industry, offering new insights into literary creation in the digital age and providing theoretical support for relevant industrial policy formulation. Furthermore, this research introduces the concept of "interactive narrative economy" for the first time, emphasizing the significance of online fiction in constructing virtual communities and fostering cultural identity, thereby enriching existing literary theory systems and possessing substantial academic and practical value.
Keywords：Network Novel Narration；Cultural Consumption；Interactive Reading；Fan Economy；Temporal And Spatial Interwoven Narration
目 录
摘 要 I
Abstract II
引 言 1
第一章 当代网络小说的叙事特征 2
1.1 叙事视角的选择与运用 2
1.2 叙事节奏的把控与变化 2
1.3 叙事结构的创新与传统 3
第二章 网络小说的文化消费语境 5
2.1 消费主体的心理需求分析 5
2.2 文化消费市场的形成与发展 5
2.3 网络平台对文化消费的影响 6
第三章 叙事策略与受众互动 7
3.1 读者反馈机制的作用 7
3.2 互动性对叙事走向的影响 7
3.3 社交媒体传播下的叙事调整 8
第四章 网络小说的商业化路径 9
4.1 内容付费模式的探索 9
4.2 商业运作对叙事策略的塑造 10
结 论 12
参考文献 13
致 谢 14
