自媒体时代谣言特点及治理对策

自媒体时代谣言特点及治理对策


摘  要：随着自媒体技术的迅猛发展，信息传播方式发生了深刻变革，为社会带来了前所未有的便捷与高效。本研究聚焦于自媒体时代谣言的特点及其治理对策，通过梳理谣言传播理论、自媒体理论与治理理论，全面分析了自媒体时代谣言在传播速度、内容形式、情感驱动及网络效应等方面的独特特点。在此基础上，本研究深入剖析了当前谣言治理面临的信息源头追溯难、辟谣信息滞后与不足、公众识别谣言能力差异以及谣言传播中的从众心理等四大问题。针对这些问题，本研究提出了强化信息源头治理、提升辟谣效率与质量、开展媒介素养教育活动以及培养公众理性思考与判断能力等具体对策，旨在为政府、自媒体平台及公众提供有效的谣言治理策略建议，共同营造一个健康、有序、理性的信息传播环境。

关键词：自媒体时代；谣言传播；网络效应

Characteristics and countermeasures of rumors in the era of "We Media"

Abstract：With the rapid development of we-media technology, the way of information dissemination has undergone profound changes, which has brought unprecedented convenience and efficiency to the society. This study focuses on the characteristics and governance countermeasures of rumors in the era of we media. By sorting out the communication theory of rumor, we media theory and governance theory, it comprehensively analyzes the unique characteristics of rumors in the era of we media in terms of communication speed, content form, emotional drive and network effect. On this basis, this study deeply analyzes the four major problems of the current rumor governance, such as the difficulty of information source traceability, the lag and deficiency of rumor refuting information, the difference in the public's ability to identify rumors, and the herd psychology in rumor communication. For these problems, this study puts forward the strengthening information source governance, improve rumours efficiency and quality, media literacy education activities and cultivate the public rational thinking and judgment ability, for the government, since the media platform and the public to provide effective rumors governance strategy advice, jointly create a healthy, orderly and rational information transmission environment.

Key  words: We-media era; rumor spread; network effect

目  录
一、引言 1
二、相关理论概述 1
（一）谣言传播理论 1
（二）自媒体理论 2
（三）治理理论 2
三、自媒体时代谣言的特点 3
（一）传播速度快、范围广 3
（二）内容多样、难以甄别 3
（三）情感驱动、易引发恐慌 4
四、自媒体时代谣言治理面临的问题 4
（一）信息源头难以追溯 4
（二）辟谣信息滞后与不足 5
（三）识别谣言能力差异 5
（四）谣言传播中的从众心理 6
五、自媒体时代谣言治理的对策 6
（一）强化信息源头治理 6
（二）提升辟谣效率与质量 6
（三）开展媒介素养教育活动 7
（四）培养公众理性思考与判断能力 7
结论 7
参考文献 8
致谢 8

 

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