摘 要
随着互联网技术的快速发展，农产品电商化已成为推动农村经济发展和实现精准扶贫的重要手段。本研究以农产品电商化为切入点，探讨其在助力精准扶贫中的具体路径及其作用机制。通过文献分析、案例研究与实地调研相结合的方法，选取典型贫困地区作为研究对象，系统梳理了农产品电商化在资源整合、市场拓展及品牌建设等方面的关键环节。研究表明，农产品电商化能够有效降低交易成本，提升农产品附加值，并通过构建“农户+合作社+电商平台”的新型产业链模式，实现精准对接市场需求。此外，研究发现数字化工具的应用显著提升了贫困地区的生产效率与经营水平，为农民增收提供了可持续路径。本研究的创新点在于提出了基于电商生态系统的精准扶贫框架，强调技术赋能与社会协作的重要性，并从政策支持、人才培养和技术普及三个维度提出优化建议。研究结果不仅为贫困地区发展提供了理论依据，也为政府制定相关政策提供了实践参考，进一步凸显了农产品电商化在乡村振兴战略中的核心价值。
关键词：农产品电商化；精准扶贫；电商生态系统；技术赋能；可持续路径
E-Commerce of Agricultural Products: A Pathway to Precision Poverty Alleviation
Abstract: With the rapid development of Internet technology, the e-commerce transformation of agricultural products has become an important means to promote rural economic development and achieve targeted poverty alleviation. This study takes the e-commerce transformation of agricultural products as a starting point to explore its specific pathways and mechanisms in supporting targeted poverty alleviation. By employing a combination of literature analysis, case studies, and field research, this study selects typical impoverished areas as research subjects, systematically examining the critical aspects of e-commerce transformation in resource integration, market expansion, and brand building. The findings indicate that the e-commerce transformation of agricultural products can effectively reduce transaction costs, enhance the added value of agricultural products, and achieve precise alignment with market demands through the construction of a new industrial chain model of "farmers + cooperatives + e-commerce platforms." Additionally, it is found that the application of digital tools significantly improves production efficiency and operational levels in impoverished regions, providing a sustainable pathway for increasing farmers' incomes. The innovation of this study lies in proposing a targeted poverty alleviation fr amework based on an e-commerce ecosystem, emphasizing the importance of technological empowerment and social collaboration, while offering optimization recommendations from three dimensions: policy support, talent cultivation, and technology popularization. The results not only provide theoretical foundations for the development of impoverished areas but also offer practical references for government policymaking, further highlighting the core value of the e-commerce transformation of agricultural products in the rural revitalization strategy.
Keywords: Agricultural Products E-Commerce; Precision Poverty Alleviation; E-Commerce Ecosystem; Technology Empowerment; Sustainable Path
目 录
一、绪论 1
（一）农产品电商化与精准扶贫的背景分析 1
（二）研究农产品电商化助力精准扶贫的意义 1
（三）国内外研究现状与评述 1
（四）本文研究方法与技术路线 2
二、农产品电商化的基础条件分析 2
（一）农村电商基础设施建设现状 2
（二）农产品供应链体系的优化路径 3
（三）农民数字化能力提升的关键因素 3
三、农产品电商化在精准扶贫中的作用机制 4
（一）农产品电商化对贫困地区的经济影响 4
（二）农产品品牌化与市场竞争力提升策略 4
（三）电商平台在扶贫中的功能定位 5
四、农产品电商化助力精准扶贫的实施路径 5
（一）政府政策支持与引导机制 5
（二）农民合作社与电商企业的合作模式 6
（三）可持续发展的保障措施与建议 6
结论 7
参考文献 8
致 谢 9
