摘 要
随着我国精准扶贫战略的深入推进，农村电商作为助力贫困地区经济发展的重要手段，其人才培养问题日益受到关注。本研究旨在探讨精准扶贫视角下农村电商人才的培养策略，以提升农村地区电商发展的可持续性与有效性。通过文献分析、实地调研和案例研究相结合的方法，本文选取了多个典型贫困地区进行深入考察，系统分析了当前农村电商人才培养中存在的问题，如培训体系不完善、实践机会缺乏以及区域发展不平衡等。研究发现，构建多层次、多维度的人才培养模式是解决上述问题的关键所在。具体而言，应注重政府、企业与教育机构三方协同合作，建立针对性强且灵活适应地方需求的培训机制，并强化实践环节以提高学员的实际操作能力。此外，本研究创新性地提出了基于“互联网+教育”理念的远程培训模式，为偏远地区提供更加便捷有效的学习途径。最终得出结论：通过优化培养路径、整合资源并结合技术创新，能够显著提升农村电商人才的整体素质，从而更好地服务于精准扶贫目标的实现，为推动乡村振兴战略提供了重要参考。
关键词：农村电商人才；精准扶贫；人才培养模式；互联网+教育；区域发展不平衡
Talent Cultivation Strategies for Rural E-commerce from the Perspective of Targeted Poverty Alleviation
Abstract: With the deepening implementation of China's targeted poverty alleviation strategy, rural e-commerce has emerged as a crucial tool for promoting economic development in impoverished areas, and the issue of talent cultivation in this field has increasingly drawn attention. This study aims to explore strategies for fostering rural e-commerce talents from the perspective of targeted poverty alleviation, thereby enhancing the sustainability and effectiveness of e-commerce development in rural regions. By employing a combination of literature analysis, field surveys, and case studies, this research conducts an in-depth examination of several typical impoverished areas and systematically analyzes existing problems in the current talent cultivation fr amework for rural e-commerce, such as an incomplete training system, insufficient practical opportunities, and regional developmental imbalances. The findings indicate that constructing a multi-level and multi-dimensional talent cultivation model is pivotal to addressing these challenges. Specifically, emphasis should be placed on tripartite collaboration among the government, enterprises, and educational institutions to establish targeted and adaptable training mechanisms that align with local needs, while reinforcing practical components to enhance trainees' operational capabilities. Additionally, this study innovatively proposes a remote training model based on the "Internet + Education" concept, offering more accessible and effective learning pathways for remote areas. Ultimately, it concludes that optimizing cultivation approaches, integrating resources, and leveraging technological innovation can significantly improve the overall competence of rural e-commerce talents, better serving the realization of targeted poverty alleviation goals and providing critical references for advancing the rural revitalization strategy.
Keywords: Rural E-Commerce Talent; Precise Poverty Alleviation; Talent Cultivation Model; Internet Plus Education; Regional Development Imbalance
目 录
一、绪论 1
（一）精准扶贫与农村电商人才需求背景 1
（二）研究意义与理论价值分析 1
（三）国内外研究现状综述 1
（四）本文研究方法与技术路线 2
二、精准扶贫视角下农村电商人才培养的需求分析 2
（一）农村电商发展对人才的核心要求 2
（二）当前农村电商人才供需矛盾分析 2
（三）精准扶贫对电商人才培养的特殊需求 3
（四）人才培养目标与精准扶贫目标的对接 3
三、精准扶贫视角下农村电商人才培养的关键障碍 4
（一）农村地区教育资源分布不均问题 4
（二）培训体系与实际需求脱节现象 4
（三）农村电商人才流失的主要原因 5
（四）政策支持与实施效果的局限性 5
四、精准扶贫视角下农村电商人才培养策略构建 6
（一）构建多层次的人才培养模式 6
（二）强化校企合作与实践教学机制 6
（三）创新政策支持与激励机制设计 7
（四）推动区域协同与资源共享平台建设 7
结论 8
参考文献 9
致 谢 10
