摘 要
随着互联网技术的普及和农村基础设施的不断完善，农村电商已成为推动乡村振兴和农民增收的重要途径本研究以农村电商发展对农民收入的影响为切入点，在梳理相关理论与实践的基础上，通过构建多元回归模型并结合全国28个省份的面板数据，系统分析了农村电商发展水平、产业结构优化及农民收入增长之间的内在联系研究表明，农村电商的发展显著提高了农民收入，其影响机制主要体现在拓宽农产品销售渠道、降低交易成本以及促进农村一二三产业融合发展此外，研究发现不同地区由于资源禀赋和发展基础的差异，农村电商对农民收入的提升效应存在异质性特征本研究的创新点在于首次将农村电商的间接效应纳入分析框架，并通过引入中介变量验证了产业结构优化在其中的关键作用这一成果不仅丰富了农村电商经济效应的研究视角，也为制定精准扶持政策提供了实证依据最后，研究建议从完善物流体系、加强数字技能培训和优化区域协同发展等方面入手，进一步释放农村电商的增收潜力
关键词：农村电商；农民收入；产业结构优化；中介效应；区域异质性
An Analysis of the Impact of Rural E-Commerce Development on Farmers' Income
Abstract: With the widespread adoption of internet technology and the continuous improvement of rural infrastructure, e-commerce in rural areas has become an important avenue for promoting rural revitalization and increasing farmers' income. This study focuses on the impact of rural e-commerce development on farmers' income, systematically analyzing the intrinsic relationships among the level of rural e-commerce development, industrial structure optimization, and income growth for farmers by constructing a multiple regression model and utilizing panel data from 28 provinces across China. The findings indicate that the development of rural e-commerce significantly enhances farmers' income, with its mechanisms primarily reflected in expanding sales channels for agricultural products, reducing transaction costs, and facilitating the integration of primary, secondary, and tertiary industries in rural areas. Moreover, the study reveals heterogeneous effects of rural e-commerce on farmers' income due to regional differences in resource endowments and developmental foundations. A key innovation of this research lies in incorporating the indirect effects of rural e-commerce into the analytical fr amework and validating the critical role of industrial structure optimization through the introduction of mediating variables. This not only enriches the research perspective on the economic impacts of rural e-commerce but also provides empirical evidence for formulating targeted support policies. Finally, the study recommends enhancing the potential of rural e-commerce to increase income by improving logistics systems, strengthening digital skills training, and optimizing regional collaborative development.
Keywords: Rural E-Commerce; Farmers' Income; Industrial Structure Optimization; Mediating Effect; Regional Heterogeneity
目 录
一、绪论 1
（一）农村电商发展与农民收入的研究背景 1
（二）研究农村电商对农民收入影响的意义 1
（三）国内外研究现状综述 1
二、农村电商发展的基础条件分析 2
（一）农村电商基础设施建设现状 2
（二）农民参与电商的技能与意识 2
（三）政策支持对农村电商发展的推动作用 3
三、农村电商对农民收入的影响机制 4
（一）农村电商促进农产品销售的路径 4
（二）电商模式对农民就业机会的创造 4
（三）农村电商降低交易成本的作用 5
四、农村电商发展对农民收入的实际影响评估 5
（一）不同地区农村电商发展水平比较 5
（二）农民收入增长的实证数据分析 6
（三）影响农民收入提升的主要制约因素 6
结论 7
参考文献 8
致 谢 9
