摘 要
在全球化浪潮下，本土企业面临着来自跨国公司的激烈竞争，如何在保持自身特色的同时适应全球市场变化成为亟待解决的问题。本研究旨在探讨全球市场竞争环境下本土企业的战略定位问题，通过文献综述与案例分析相结合的方法，选取具有代表性的本土企业进行深入剖析。研究发现，成功的本土企业往往能够精准把握市场需求，在产品创新、品牌建设、供应链管理等方面形成独特竞争优势。具体而言，这些企业在技术研发上加大投入力度，注重知识产权保护；在品牌塑造方面强调文化内涵与社会责任感；在渠道拓展中积极利用互联网平台实现线上线下融合。此外，还特别关注到部分优秀本土企业通过国际化布局反哺国内市场，形成了良性循环的发展模式。
关键词：全球化竞争 战略定位 双循环驱动
Abstract
Under the tide of globalization, local enterprises are facing fierce competition from multinational companies. How to maintain their own characteristics while adapting to the changes in the global market has become an urgent problem to be solved. This study aims to explore the strategic positioning of local enterprises in the global market competition environment, and select representative local enterprises for in-depth analysis through the method of combining literature review and case analysis. The study found that successful local enterprises can often accurately grasp the market demand and form unique competitive advantages in product innovation, brand building, supply chain management and other aspects. Specifically, these enterprises increase investment in technology research and development and pay attention to intellectual property protection; emphasize cultural connotation and social responsibility in brand building; and actively use Internet platform to achieve online and offline integration in channel expansion. In addition, special attention is paid to some outstanding local enterprises feeding the domestic market through international layout, forming a virtuous cycle of development model.
Keyword:Globalization Competition Strategic Positioning Dual Circulation Drive
目 录
1绪论 1
1.1全球市场竞争与本土企业战略定位的背景 1
1.2研究现状综述 1
1.3研究方法概述 2
2本土企业的外部环境分析 2
2.1全球市场趋势对本土企业的影响 2
2.2政策环境对战略定位的作用 3
2.3技术变革与本土企业的适应策略 3
3本土企业的内部资源与能力评估 4
3.1核心竞争力识别 4
3.2资源配置优化路径 5
3.3创新能力对企业定位的影响 5
4本土企业的战略选择与实施 6
4.1差异化竞争策略构建 6
4.2合作伙伴关系管理 6
4.3战略调整与灵活性保持 7
结论 8
参考文献 9
致谢 10
