摘 要
随着互联网技术的迅猛发展，网络交易规模不断扩大，不正当竞争行为也日益复杂多样，对传统民法理论和实践提出了新的挑战。本研究旨在探讨民法在网络交易中规制不正当竞争行为的有效路径，通过文献分析、案例研究及比较法研究等方法，系统梳理了我国现行法律法规在网络交易领域的适用现状与局限性。研究发现，当前民法在网络交易中的适用存在法律规范滞后、责任认定模糊等问题，难以有效应对新型不正当竞争行为。为此，本文提出构建以诚信原则为核心的多元化规制体系，强调经营者信息披露义务，并引入平台治理机制，强化平台在维护市场秩序中的作用。研究结果表明，通过完善相关立法、优化司法解释、加强行政监管与行业自律相结合的方式，能够有效提升民法在网络交易环境下的规制效能。
关键词：网络交易 民法规制 不正当竞争
Abstract
With the rapid development of Internet technology, the scale of network transactions is expanding, and the unfair competition behavior is becoming increasingly complex and diverse, which poses new challenges to the traditional civil law theory and practice. The purpose of this study is to explore the effective path of civil law to regulate unfair competition in network transaction, and to systematically sort out the application status and limitations of current laws and regulations in the field of network transaction through literature analysis, case study and comparative law research. It is found that the current application of civil law in network transactions has problems such as lagging legal norms and fuzzy liability identification, and it is difficult to effectively deal with the new unfair competition behavior. To this end, this paper proposes to build a diversified regulatory system with the principle of integrity as the core, emphasize the obligation of operator information disclosure, and introduce the platform governance mechanism to strengthen the role of the platform in maintaining the market order. The results show that the regulation efficiency of civil law in the online transaction environment can be effectively improved by improving relevant legislation, optimizing judicial interpretation, and strengthening administrative supervision and industry self-discipline.
Keyword: Network trading Civil laws and regulations illicit compelition
目 录
1绪论 4
1.1研究背景与意义 4
1.2国内外研究现状 4
1.3研究方法与技术路线 4
2民法在网络交易中的适用基础 5
2.1网络交易的法律特征分析 5
2.2民法基本原则在网络交易的应用 6
2.3网络交易主体的民事责任界定 6
3不正当竞争行为的民法规制路径 7
3.1不正当竞争行为的类型化分析 7
3.2民法对虚假宣传行为的规制 7
3.3民法对商业诋毁行为的规制 8
3.4民法对仿冒行为的规制 8
4民法在网络交易中与其他法律的衔接 9
4.1民法与反不正当竞争法的协同 9
4.2民法与电子商务法的衔接 10
4.3民法在网络交易监管中的作用 10
5结论 11
参考文献 12
致谢 13
随着互联网技术的迅猛发展，网络交易规模不断扩大，不正当竞争行为也日益复杂多样，对传统民法理论和实践提出了新的挑战。本研究旨在探讨民法在网络交易中规制不正当竞争行为的有效路径，通过文献分析、案例研究及比较法研究等方法，系统梳理了我国现行法律法规在网络交易领域的适用现状与局限性。研究发现，当前民法在网络交易中的适用存在法律规范滞后、责任认定模糊等问题，难以有效应对新型不正当竞争行为。为此，本文提出构建以诚信原则为核心的多元化规制体系，强调经营者信息披露义务，并引入平台治理机制，强化平台在维护市场秩序中的作用。研究结果表明，通过完善相关立法、优化司法解释、加强行政监管与行业自律相结合的方式，能够有效提升民法在网络交易环境下的规制效能。
关键词：网络交易 民法规制 不正当竞争
Abstract
With the rapid development of Internet technology, the scale of network transactions is expanding, and the unfair competition behavior is becoming increasingly complex and diverse, which poses new challenges to the traditional civil law theory and practice. The purpose of this study is to explore the effective path of civil law to regulate unfair competition in network transaction, and to systematically sort out the application status and limitations of current laws and regulations in the field of network transaction through literature analysis, case study and comparative law research. It is found that the current application of civil law in network transactions has problems such as lagging legal norms and fuzzy liability identification, and it is difficult to effectively deal with the new unfair competition behavior. To this end, this paper proposes to build a diversified regulatory system with the principle of integrity as the core, emphasize the obligation of operator information disclosure, and introduce the platform governance mechanism to strengthen the role of the platform in maintaining the market order. The results show that the regulation efficiency of civil law in the online transaction environment can be effectively improved by improving relevant legislation, optimizing judicial interpretation, and strengthening administrative supervision and industry self-discipline.
Keyword: Network trading Civil laws and regulations illicit compelition
目 录
1绪论 4
1.1研究背景与意义 4
1.2国内外研究现状 4
1.3研究方法与技术路线 4
2民法在网络交易中的适用基础 5
2.1网络交易的法律特征分析 5
2.2民法基本原则在网络交易的应用 6
2.3网络交易主体的民事责任界定 6
3不正当竞争行为的民法规制路径 7
3.1不正当竞争行为的类型化分析 7
3.2民法对虚假宣传行为的规制 7
3.3民法对商业诋毁行为的规制 8
3.4民法对仿冒行为的规制 8
4民法在网络交易中与其他法律的衔接 9
4.1民法与反不正当竞争法的协同 9
4.2民法与电子商务法的衔接 10
4.3民法在网络交易监管中的作用 10
5结论 11
参考文献 12
致谢 13
