摘 要
本文探讨了制造企业绿色生产转型的重要性及其面临的障碍与对策。绿色生产转型旨在通过采用环保技术和生产方式，提升企业竞争力。然而，企业在转型过程中常面临绿色生产目标不明确、绿色供应链管理薄弱、旧有观念根深蒂固及缺乏绿色企业文化等障碍。这些障碍限制了企业绿色转型的深度和广度。为优化转型路径，企业应制定清晰的绿色生产目标，加强绿色供应商管理，开展绿色生产宣传以转变员工观念，并完善信息披露制度以增强透明度。通过这些措施，制造企业可克服转型障碍，实现经济效益与环境保护的双赢，提升市场竞争力，塑造良好的品牌形象与声誉。
关键词：制造企业 绿色生产转型 技术障碍
Abstract
This paper discusses the importance of green production transformation in manufacturing enterprises and its obstacles and countermeasures. The transformation of green production aims to enhance the competitiveness of enterprises by adopting environmentally friendly technologies and production methods. However, in the process of transformation, enterprises often face obstacles such as unclear green production goals, weak green supply chain management, deep-rooted old concepts and lack of green corporate culture. These barriers limit the depth and breadth of corporate green transformation. In order to optimize the transformation path, enterprises should set clear green production goals, strengthen the management of green suppliers, carry out green production publicity to change the concept of employees, and improve the information disclosure system to enhance the transparency. Through these measures, the manufacturing enterprises can overcome the obstacles of transformation, achieve a win-win situation of economic benefits and environmental protection, enhance the market competitiveness, and build a good brand image and reputation.
Keywords: Manufacturing enterprises transformation of green production technical barriers
目 录
一、引言 1
二、绿色生产转型相关概述 1
（一）绿色生产转型的定义 1
（二）绿色生产转型的特点 1
（三）绿色生产转型的核心要素 2
三、绿色转型对企业竞争力的提升作用 2
（一）吸引和留住人才 2
（二）市场竞争力增强 3
（三）品牌形象与声誉提升 3
四、制造企业绿色生产转型面临的障碍 3
（一）绿色生产目标不明确 3
（二）绿色供应链管理薄弱 4
（三）旧有观念根深蒂固 4
（四）缺乏绿色企业文化 5
五、制造企业绿色生产转型的优化对策探讨 5
（一）制定清晰的绿色生产目标 5
（二）加强绿色供应商管理 6
（三）开展绿色生产宣传 6
（四）完善信息披露制度 6
六、结论 7
致 谢 8
参考文献 9
