经济新常态下企业战略管理的创新路径 -工商管理专业

摘要

在经济新常态这一宏观背景下，企业战略管理面临着前所未有的挑战与机遇。本研究深入分析了经济新常态下企业战略管理的现状，指出了其面临的主要问题，如战略规划的滞后性、战略执行的低效性、战略创新的不足以及战略协同的缺失等。因此，探讨经济新常态下企业战略管理的创新对策显得尤为重要。本研究提出提升战略规划的前瞻性与灵活性，强化战略执行的效率与效果，推动战略创新的深化与拓展，加强战略协同的整合与优化。这些对策的实施，将有助于企业在经济新常态下实现战略管理的创新发展，提升企业的竞争力和适应能力。总之，面对经济新常态带来的挑战与机遇，企业应积极探索战略管理的创新路径，以应对复杂多变的市场环境。通过深入研究和实践探索，我们可以为企业提供有效的战略管理指导，推动企业在经济新常态下的可持续发展。

关键词：经济新常态企业战略管理创新路径战略规划

Abstract

Under the macro background of the new normal economy, the strategic management of enterprises is facing unprecedented challenges and opportunities. This study deeply analyzes the current situation of enterprise strategic management under the new normal of economy, and points out the main problems it faces, such as the lag of strategic planning, the inefficiency of strategic execution, the lack of strategic innovation and the lack of strategic synergy. Therefore, it is particularly important to discuss the innovative countermeasures of enterprise strategic management under the new normal of economy. This study proposes to enhance the foresight and flexibility of strategic planning, strengthen the efficiency and effect of strategic execution, promote the deepening and expansion of strategic innovation, and strengthen the integration and optimization of strategic synergy. The implementation of these countermeasures will help enterprises realize the innovative development of strategic management under the new normal of economy, and enhance the competitiveness and adaptability of enterprises. In short, facing the challenges and opportunities brought by the new normal of the economy, enterprises should actively explore the innovative path of strategic management to cope with the complex and changing market environment. Through in-depth research and practical exploration, we can provide effective strategic management guidance for enterprises and promote the sustainable development of enterprises under the new normal of economy.

Keyword:The new normal of economy Enterprise strategic management Innovation path Strategic planning

1绪论 1

1.1研究背景及意义 1

1.2国内外研究现状 1

2经济新常态与企业战略管理的理论基础 1

2.1经济新常态理论 1

2.2企业战略管理的理论框架 1

2.3经济新常态与企业战略管理的关联 2

3经济新常态下企业战略管理的现状分析 2

3.1企业战略管理的普遍实践 3

3.2经济新常态对企业战略管理的影响 3

3.3企业战略管理在经济新常态下的适应性分析 3