摘 要
本文旨在探讨我国企业跨国经营中出现的新问题及其应对策略。随着全球经济一体化的深入发展，我国企业跨国经营面临的环境日益复杂，包括全球经济环境的变化、文化差异带来的管理难题、法律法规环境的复杂性以及跨国经营的运营风险增加等。这些问题导致企业在跨国经营中面临政治风险、经济风险、法律风险和文化冲突等多重挑战。针对这些问题，本文提出了加强风险评估与管理、提高国际化经营能力、加强法律合规与知识产权保护和深化跨文化管理与沟通等应对策略。通过实施这些策略，我国企业可以更好地适应跨国经营环境，降低风险，提高竞争力，实现可持续发展。
关键词：跨国经营 新问题 应对策略 风险评估 国际化经营
Abstract
This paper aims to discuss the new problems in the transnational operation of Chinese enterprises and their countermeasures. With the in-depth development of global economic integration, Chinese enterprises are facing increasingly complex environments for transnational operations, including changes in the global economic environment, management problems brought by cultural differences, complexity of laws and regulations, and increased operational risks of transnational operations. These problems cause enterprises to face multiple challenges such as political risk, economic risk, legal risk and cultural conflict in transnational operation. In response to these problems, this paper puts forward countermeasures such as strengthening risk assessment and management, improving international operation ability, strengthening legal compliance and intellectual property protection, and deepening cross-cultural management and communication. Through the implementation of these strategies, Chinese enterprises can better adapt to the transnational business environment, reduce risks, improve competitiveness, and achieve sustainable development.
key words:Transnational operation New problems; Coping strategy Risk assessment International management
目 录
摘 要 I
Abstract II
第1章 绪论 1
1.1 研究背景 1
1.2 研究目的及意义 1
第2章 新问题出现的原因 3
2.1 全球经济环境的变化 3
2.2 文化差异带来的管理难题 3
2.3 法律法规环境的复杂性 4
2.4 跨国经营的运营风险增加 4
第3章 我国企业跨国经营面临的新问题 5
3.1 政治风险问题 5
3.2 经济风险问题 5
3.3 法律风险问题 5
3.4 文化冲突问题 5
第4章 应对策略的提出 7
4.1 加强风险评估与管理 7
4.2 提高国际化经营能力 7
4.3 加强法律合规与知识产权保护 8
4.4 深化跨文化管理与沟通 8
第5章 结论 10
参考文献 11
致 谢 12
