摘要
随着数字媒体技术的迅猛发展，其在体育赛事直播中的应用日益广泛，为观众提供了全新的观赛体验。本研究旨在探讨数字媒体技术在体育赛事直播中的创新应用及其对行业发展的推动作用。通过文献分析与案例研究相结合的方法，系统梳理了虚拟现实、增强现实、5G通信以及人工智能等关键技术在赛事直播中的具体实践，并评估其对用户体验和商业价值的影响。研究表明，数字媒体技术显著提升了直播的互动性、沉浸感和个性化水平，例如通过AR技术实现的实时数据叠加和VR技术提供的多视角切换功能，使观众能够更深入地参与赛事进程。此外，基于AI的智能剪辑和内容推荐系统优化了信息传递效率，满足了不同用户群体的多样化需求。本研究揭示了数字媒体技术在提升直播质量、拓展商业模式方面的潜力，同时提出了未来技术融合与创新的方向，为体育赛事直播行业的持续发展提供了理论支持和技术参考。研究成果不仅丰富了数字媒体技术的应用场景，还为相关领域的学术研究奠定了基础，具有重要的理论价值和实践意义。
关键词：数字媒体技术；体育赛事直播；虚拟现实；增强现实；人工智能
Abstract
With the rapid development of digital media technology, its application in sports event broadcasting has become increasingly widespread, providing audiences with a brand-new viewing experience. This study aims to explore the innovative applications of digital media technology in sports event broadcasting and its promoting role in industry development. By employing a combination of literature analysis and case studies, this research systematically reviews the practical implementation of key technologies such as virtual reality, augmented reality, 5G communication, and artificial intelligence in event broadcasting, while evaluating their impacts on user experience and commercial value. The findings indicate that digital media technology significantly enhances the interactivity, immersion, and personalization of live broadcasts. For instance, real-time data overlay enabled by AR technology and multi-perspective switching provided by VR technology allow audiences to engage more deeply in the progress of the events. Moreover, AI-based intelligent editing and content recommendation systems optimize the efficiency of information delivery, catering to the diverse needs of different user groups. This study reveals the potential of digital media technology in improving broadcast quality and expanding business models, while proposing future directions for technological integration and innovation, thus offering theoretical support and technical references for the continuous development of the sports event broadcasting industry. The research outcomes not only enrich the application scenarios of digital media technology but also lay a foundation for academic research in related fields, demonstrating significant theoretical and practical implications.
Keywords：Digital Media Technology; Sports Event Live Streaming; Virtual Reality; Augmented Reality; Artificial Intelligence
目 录
摘要 I
Abstract II
一、绪论 1
(一) 数字媒体技术与体育赛事直播的背景 1
(二) 研究数字媒体技术应用的意义 1
(三) 国内外研究现状分析 1
(四) 本文研究方法与结构安排 2
二、数字媒体技术在直播中的基础应用 2
(一) 视频编码技术的优化与创新 2
(二) 实时传输技术的应用实践 3
(三) 多屏互动技术的功能拓展 3
三、创新技术对直播体验的提升 4
(一) 虚拟现实技术的沉浸式体验 4
(二) 增强现实技术的信息叠加 5
(三) 数据可视化技术的实时呈现 5
四、数字媒体技术驱动的商业模式变革 6
(一) 用户参与模式的创新设计 6
(二) 广告植入方式的技术支持 6
(三) 内容付费模式的实现路径 7
结 论 8
参考文献 9
