摘 要
本文在绿色旅游的背景下，对旅游企业的环境管理进行了深入研究。首先，文章对绿色旅游的定义、特点及其兴起与发展趋势进行了阐述，分析了绿色旅游对旅游企业带来的机遇与挑战。接着，文章探讨了当前旅游企业在环境管理方面存在的主要问题，包括法律法规的缺失与不足、环境管理意识的淡薄、技术水平落后以及资金短缺等。针对这些问题，本文提出了绿色旅游企业环境管理的优化策略。首先，建议完善法律法规体系，建立专门的旅游环保法规，更新与修订现有法律法规，并强化法律法规的执行与监督机制。其次，提高旅游企业的环境管理意识，通过加强企业内部环保教育、开展绿色旅游培训活动以及建立环保绩效评价体系来实现。同时，引入先进的环境管理技术和设备，如研究和应用环保技术革新、采用清洁能源和节能设备以及建立智能环境监测系统等，也是提升旅游企业环境管理水平的有效途径。最后，本文还建议加大资金投入和激励政策，如设立专项环保基金、争取政府补贴和低利贷款以及实施绿色投资回报机制等，以鼓励旅游企业积极参与绿色旅游的发展。本文的研究旨在为旅游企业在绿色旅游背景下提供有效的环境管理策略，促进旅游业的可持续发展。
关键词：绿色旅游；旅游企业；环境管理；法律法规；技术创新；可持续发展
Abstract
Under the background of green tourism, this paper makes an in-depth study on the environmental management of tourism enterprises. First of all, the paper expounds the definition, characteristics, rise and development trend of green tourism, and analyzes the opportunities and challenges brought by green tourism to tourism enterprises. Then, the article discusses the main problems existing in the environmental management of tourism enterprises, including the lack of laws and regulations, the weak awareness of environmental management, the backward technical level and the shortage of funds. To solve these problems, this paper puts forward the optimization strategy of environmental management of green tourism enterprises. First of all, it is suggested to improve the system of laws and regulations, establish special tourism environmental protection regulations, update and revise existing laws and regulations, and strengthen the enforcement and supervision mechanism of laws and regulations. Secondly, the environmental management awareness of tourism enterprises should be improved by strengthening internal environmental protection education, carrying out green tourism training activities and establishing environmental performance evaluation system. At the same time, the introduction of advanced environmental management technology and equipment, such as research and application of environmental protection technology innovation, the use of clean energy and energy-saving equipment and the establishment of intelligent environmental monitoring system, is also an effective way to improve the environmental management level of tourism enterprises. Finally, this paper also suggests increasing capital investment and incentive policies, such as setting up special environmental protection funds, striving for government subsidies and low-interest loans, and implementing green investment return mechanism, so as to encourage tourism enterprises to actively participate in the development of green tourism. The purpose of this study is to provide effective environmental management strategies for tourism enterprises in the context of green tourism and promote the sustainable development of tourism.
Keywords: Green tourism; Tourism enterprises; Environmental management; Laws and regulations; Technological innovation; Sustainable development
目 录
一、引言 1
二、绿色旅游背景分析 1
（一）绿色旅游的定义与特点 1
（二）绿色旅游的兴起与发展趋势 1
（三）绿色旅游对旅游企业的影响 2
三、当前旅游企业环境管理存在的问题 2
（一）法律法规缺失或不足 2
（二）旅游企业环境管理意识淡薄 2
（三）旅游企业环境管理技术水平落后 3
（四）资金短缺和投入不足 3
四、绿色旅游企业环境管理优化策略 3
（一）完善法律法规体系 3
（二）提高旅游企业环境管理意识 4
（三）引入先进的环境管理技术和设备 4
（四）加大资金投入和激励政策 5
五、结论 6
致 谢 7
参考文献 8
