智慧旅游发展中的问题与对策
摘 要
随着信息技术的迅猛发展，智慧旅游作为旅游业的新型发展模式，正逐渐受到全球范围内的广泛关注。智慧旅游通过运用大数据、云计算、物联网等现代信息技术，实现了旅游服务的智能化、个性化和高效化，极大地提升了旅游体验质量，促进了旅游产业的转型升级。然而，智慧旅游在发展过程中也面临着诸多挑战，如技术应用层面的问题、管理与服务层面的不足、市场与游客层面的困境，以及政策法规层面的缺失等。这些问题严重制约了智慧旅游的进一步发展。本文围绕智慧旅游发展中的问题与对策进行了深入研究。首先，本文阐述了智慧旅游的概念与特征，分析了其技术支撑和发展模式与趋势。其次，从提升旅游体验质量、促进旅游产业转型升级、增强旅游目的地竞争力三个方面探讨了智慧旅游的重要作用。然后，系统分析了智慧旅游发展中面临的技术应用层面、管理与服务层面、市场与游客层面以及政策法规层面的问题。最后，针对这些问题，提出了加强技术创新与应用、完善管理与服务体系、深化市场与游客连接、优化政策法规环境等对策。
关键词：智慧旅游 技术应用 旅游体验
Abstract
With the rapid development of information technology, smart tourism, as a new development mode of tourism, is gradually attracting wide attention around the world. Through the use of big data, cloud computing, the Internet of Things and other modern information technologies, smart tourism has realized the intelligence, personalization and efficiency of tourism services, greatly improved the quality of tourism experience, and promoted the transformation and upgrading of the tourism industry. However, smart tourism also faces many challenges in the process of development, such as the problems of technology application, the shortage of management and service, the difficulties of market and tourists, as well as the lack of policies and regulations. These problems seriously restrict the further development of smart tourism. This paper focuses on the problems and countermeasures in the development of intelligent tourism. First of all, this paper expounds the concept and characteristics of smart tourism, and analyzes its technical support and development mode and trend. Secondly, the important role of smart tourism is discussed from three aspects: improving the quality of tourism experience, promoting the transformation and upgrading of the tourism industry, and enhancing the competitiveness of tourism destinations. Then, the paper systematically analyzes the problems of technology application, management and service, market and tourists, and policies and regulations in the development of smart tourism. Finally, in view of these problems, the paper puts forward some countermeasures, such as strengthening technological innovation and application, improving the management and service system, deepening the connection between the market and tourists, and optimizing the policy and regulation environment.
Keywords: Smart tourism technology application tourism experience
目 录
一、引言 1
二、相关理论概述 1
（一）智慧旅游的概念与特征 1
（二）智慧旅游的技术支撑 2
（三）智慧旅游的发展模式与趋势 2
三、智慧旅游的作用 2
（一）提升旅游体验质量 2
（二）促进旅游产业转型升级 2
（三）增强旅游目的地竞争力 3
四、智慧旅游发展中的问题 3
（一）技术应用层面的问题 3
（二）管理与服务层面的问题 4
（三）市场与游客层面的问题 4
（四）政策法规层面的问题 5
五、智慧旅游发展对策 5
（一）加强技术创新与应用 5
（二）完善管理与服务体系 6
（三）深化市场与游客连接 6
（四）优化政策法规环境 7
六、结论 7
致 谢 9
参考文献 10
