摘 要
本文探讨了影响旅游景区游客满意度的因素和提升策略。研究识别了四大关键因素：服务质量、景区环境、旅游产品及价格与价值。服务质量强调服务态度与效率、设施与便利性的重要性；景区环境包括自然与人文环境；旅游产品因素关注产品的丰富性、特色和更新速度；价格与价值则涉及合理定价和性价比。基于此，本文进一步提出了提升旅游景区游客满意度的具体策略。在服务质量上，建议加强员工培训以提升服务技能，并优化服务流程以提高效率，对于景区环境，应加强环境保护以维护自然景观质量，并深入挖掘文化内涵以丰富人文景观。在产品创新方面，应开发特色旅游产品以满足游客多样化需求，并定期更新以保持新鲜感。在定价与价值提升上，应制定合理价格体系，避免价格欺诈，并通过提升产品价值来增强游客的感知价值。
关键词：游客满意度 旅游景区管理 服务质量提升 旅游产品创新
Abstract
This paper discusses the factors and promotion strategies affecting tourist satisfaction in tourist attractions. The study identified four key factors: service quality, scenic spot environment, tourism products and price and value. Service quality emphasizes the importance of service attitude and efficiency, and facilities and convenience; the scenic spot environment includes natural and cultural environment; the tourism product richness, features and update speed; price and value involve reasonable pricing and cost performance. Based on this, this paper further puts forward specific strategies to improve tourist satisfaction in tourist attractions. In terms of service quality, it is suggested to strengthen staff training to improve service skills, and optimize the service process to improve efficiency. For the scenic spot environment, environmental protection should be strengthened to maintain the quality of natural landscape, and the cultural connotation should be deeply explored to enrich the cultural landscape. In terms of product innovation, special tourism products should be developed to meet the diverse needs of tourists, and they should be updated regularly to keep them fresh. In terms of pricing and value improvement, a reasonable price system should be established to avoid price fraud, and then the perceived value of tourists should be enhanced by enhancing the value of products.
Keywords: Tourist satisfaction tourist attraction management service quality improvement tourism product innovation
目 录
一、绪论 1
（一）研究背景及意义 1
（二）研究目的和内容 1
（三）国内外研究现状 1
二、相关理论概述 2
（一）游客满意度的定义与测量方法 2
（二）旅游体验的概念与特征 2
（三）服务质量的构成要素 2
三、旅游景区游客满意度影响因素分析 3
（一）服务质量因素 3
（二）景区环境因素 3
（三）旅游产品因素 4
（四）价格与价值因素 5
四、旅游景区游客满意度提升策略 5
（一）提升服务质量策略 5
（二）改善景区环境策略 6
（三）创新旅游产品策略 7
（四）合理定价与价值提升策略 7
五、结论 8
致 谢 9
参考文献 10
本文探讨了影响旅游景区游客满意度的因素和提升策略。研究识别了四大关键因素：服务质量、景区环境、旅游产品及价格与价值。服务质量强调服务态度与效率、设施与便利性的重要性；景区环境包括自然与人文环境；旅游产品因素关注产品的丰富性、特色和更新速度；价格与价值则涉及合理定价和性价比。基于此，本文进一步提出了提升旅游景区游客满意度的具体策略。在服务质量上，建议加强员工培训以提升服务技能，并优化服务流程以提高效率，对于景区环境，应加强环境保护以维护自然景观质量，并深入挖掘文化内涵以丰富人文景观。在产品创新方面，应开发特色旅游产品以满足游客多样化需求，并定期更新以保持新鲜感。在定价与价值提升上，应制定合理价格体系，避免价格欺诈，并通过提升产品价值来增强游客的感知价值。
关键词：游客满意度 旅游景区管理 服务质量提升 旅游产品创新
Abstract
This paper discusses the factors and promotion strategies affecting tourist satisfaction in tourist attractions. The study identified four key factors: service quality, scenic spot environment, tourism products and price and value. Service quality emphasizes the importance of service attitude and efficiency, and facilities and convenience; the scenic spot environment includes natural and cultural environment; the tourism product richness, features and update speed; price and value involve reasonable pricing and cost performance. Based on this, this paper further puts forward specific strategies to improve tourist satisfaction in tourist attractions. In terms of service quality, it is suggested to strengthen staff training to improve service skills, and optimize the service process to improve efficiency. For the scenic spot environment, environmental protection should be strengthened to maintain the quality of natural landscape, and the cultural connotation should be deeply explored to enrich the cultural landscape. In terms of product innovation, special tourism products should be developed to meet the diverse needs of tourists, and they should be updated regularly to keep them fresh. In terms of pricing and value improvement, a reasonable price system should be established to avoid price fraud, and then the perceived value of tourists should be enhanced by enhancing the value of products.
Keywords: Tourist satisfaction tourist attraction management service quality improvement tourism product innovation
目 录
一、绪论 1
（一）研究背景及意义 1
（二）研究目的和内容 1
（三）国内外研究现状 1
二、相关理论概述 2
（一）游客满意度的定义与测量方法 2
（二）旅游体验的概念与特征 2
（三）服务质量的构成要素 2
三、旅游景区游客满意度影响因素分析 3
（一）服务质量因素 3
（二）景区环境因素 3
（三）旅游产品因素 4
（四）价格与价值因素 5
四、旅游景区游客满意度提升策略 5
（一）提升服务质量策略 5
（二）改善景区环境策略 6
（三）创新旅游产品策略 7
（四）合理定价与价值提升策略 7
五、结论 8
致 谢 9
参考文献 10
