全域旅游视角下乡村旅游发展路径探索
摘 要
随着旅游业的快速发展，全域旅游作为一种新兴的旅游发展模式，正逐步成为推动地方经济发展的重要力量。全域旅游强调旅游资源的全面整合、旅游产业的深度融合以及旅游服务的全面提升，为乡村旅游的转型升级提供了新的契机。然而，当前乡村旅游在发展过程中仍面临诸多挑战，如资源分散、产品单一、服务质量参差不齐等问题。本文在全域旅游的背景下，对乡村旅游的发展路径进行了深入研究。首先，本文解析了全域旅游的概念与特征，并阐述了乡村旅游的基本定义及其分类。随后，分析了全域旅游对乡村旅游的深远影响，包括旅游资源的优化整合、旅游产业的转型升级以及游客需求的多元化等方面。在此基础上，本文提出了全域旅游视角下乡村旅游发展的四条主要路径：一是通过资源整合与品牌建设，实现乡村旅游资源的有效配置和品牌价值的提升；二是加强旅游产品创新与服务提升，满足游客日益增长的多元化需求；三是拓展市场与营销策略，精准定位目标市场并创新营销手段；四是探索可持续发展路径，注重生态环境保护与社区参与，实现乡村旅游的长期稳定发展。本文的研究成果对于指导乡村旅游实践、推动地方经济发展具有一定的参考价值和指导意义。
关键词：全域旅游 乡村旅游 资源整合
Abstract
With the rapid development of tourism, regional tourism, as an emerging tourism development mode, is gradually becoming an important force to promote the local economic development. Regional tourism emphasizes the comprehensive integration of tourism resources, the deep integration of tourism industry and the comprehensive improvement of tourism services, which provides a new opportunity for the transformation and upgrading of rural tourism. However, the current rural tourism still faces many challenges in the process of development, such as scattered resources, single products, uneven service quality and other problems. In the context of regional tourism, this paper studies the development path of rural tourism. First of all, this paper analyzes the concept and characteristics of the whole region tourism, and expounds the basic definition and classification of rural tourism. Subsequently, the profound impact of regional tourism on rural tourism is analyzed, including the optimization and integration of tourism resources, the transformation and upgrading of the tourism industry, and the diversification of the tourists' needs. On this basis, this paper proposes four main ways for the development of rural tourism from the perspective of regional tourism: one is to realize the effective allocation of rural tourism resources and the promotion of brand value through resource integration and brand building; the second is to strengthen the tourism product innovation and service improvement to meet the increasing diversified needs of tourists; the third is to expand the market and the marketing strategy, accurately locate the target market and innovate the marketing means; the fourth is to explore the sustainable development path, pay attention to the ecological environment protection and community participation, and realize the long-term stable development of rural tourism. The research results of this paper have certain reference value and guiding significance for guiding the practice of rural tourism and promoting the local economic development.
Keywords: Regional tourism rural tourism resource integration
目 录
一、引言 1
二、全域旅游与乡村旅游的理论基础 1
（一）全域旅游的概念与特征 1
（二）乡村旅游的内涵与分类 2
三、全域旅游对乡村旅游的影响 2
（一）旅游资源优化整合 2
（二）旅游产业转型升级 3
（三）游客需求多元化 3
四、全域旅游视角下乡村旅游发展路径研究 4
（一）资源整合与品牌建设 4
（二）产品创新与服务提升 4
（三）市场拓展与营销策略 5
（四）可持续发展路径 5
五、结论 6
致 谢 7
参考文献 8
