摘要
本研究聚焦于苏宁易购面临的财务风险，深入剖析了其成因，并据此提出了一系列针对性的控制策略。苏宁易购，作为电子商务行业的佼佼者，其财务风险主要源于三大方面：一是投资活动的不确定性，尤其是当投资项目实际收益与预期产生较大偏差时；二是筹资活动的债务依赖，特别是债务结构不平衡和短期债务比重过大时；三是流动性风险，特别是现金流量的不足对日常运营构成的威胁。为了有效应对这些风险，本研究提出了以下控制策略：首先，苏宁易购应优化其资本结构，通过合理调配股权和债务融资的比例，以降低整体财务风险。其次，公司需建立严格的投资决策机制，确保每一项投资决策都经过充分论证，避免盲目投资带来的潜在风险。同时，提升现金流管理水平至关重要，通过制定精准的现金预算、强化库存管理、优化付款周期等措施，确保现金流的稳健与持续。本研究不仅为苏宁易购提供了具体的财务风险管理指导，也为其他电子商务企业提供了有益的参考。在日益复杂的经济环境中，企业应当加强风险管理意识，通过科学的管理策略确保企业的稳健发展。
关键词：苏宁易购；财务风险；控制策略
Abstract
This study focuses on the financial risks faced by Suning Tesco, deeply analyzes their causes, and puts forward a series of targeted control strategies accordingly. Suning, as a leader in the e-commerce industry, its financial risks mainly come from three aspects: first, the uncertainty of investment activities, especially when the actual income of investment projects is quite different from the expectation; second, the debt dependence of financing activities, especially when the debt structure is unbalanced and short-term debt is too large; third, the liquidity risk, especially the lack of cash flow to the daily operation. In order to effectively deal with these risks, this study puts forward the following control strategies: First, Suning Tesco should optimize its capital structure and reduce the overall financial risk by rationally allocating the proportion of equity and debt financing. Secondly, the company needs to establish a strict investment decision-making mechanism to ensure that every investment decision is fully demonstrated to avoid the potential risks brought by blind investment. At the same time, it is crucial to improve the level of cash flow management. By formulating accurate cash budget, strengthening inventory management, optimizing the payment cycle and other measures, to ensure the steady and sustainable cash flow. This study not only provides specific financial risk management guidance for Suning Tesco, but also provides a useful reference for other e-commerce enterprises. In the increasingly complex economic environment, enterprises should strengthen their awareness of risk management and ensure their steady development through scientific management strategies.
Keywords：Suning; financial risk ; control strategy
目 录
摘要 I
Abstract II
一、绪论 1
（一）研究背景及意义 1
（二）研究目的和内容 1
（三）国内外研究现状 2
二、苏宁易购财务风险概述 3
（一）苏宁易购概况 3
（二）主营业务与产品范围 3
（三）苏宁易购财务风险的表现 3
三、财务风险对苏宁易购的影响 5
（一）对企业持续经营的影响 5
（二）对企业战略决策的影响 5
（三）对企业市场地位的影响 6
四、苏宁易购财务风险成因分析 7
（一）行业竞争压力 7
（二）经营成本控制不当 7
（三）筹资结构不合理 8
五、苏宁易购财务风险控制策略 9
（一）聚焦核心业务 9
（二）建立全面成本控制体系 9
（三）优化财务结构 9
结 论 11
参考文献 12
