摘要
随着电子商务行业的迅猛发展，其在推动经济增长的同时也面临社会责任与可持续发展的双重挑战。本研究旨在探讨电子商务企业在社会责任履行与可持续发展战略实施中的关键问题，并提出相应的优化路径。通过文献分析、案例研究及问卷调查相结合的方法，本文选取了具有代表性的电子商务企业作为研究对象，深入剖析其在环境保护、消费者权益保护、员工福利以及社区贡献等方面的实际表现。研究发现，当前电子商务企业在履行社会责任时存在意识不足、资源分配不均以及评估机制缺乏等问题，而这些问题直接影响了企业的长期可持续发展能力。基于此，本文提出了构建多层次社会责任体系、强化技术驱动的绿色运营模式以及完善利益相关方参与机制等创新性建议。研究结果表明，电子商务企业通过将社会责任融入核心业务战略，不仅能够提升品牌形象和市场竞争力，还能实现经济效益与社会效益的双赢。本研究的主要贡献在于明确了电子商务企业在社会责任实践中的独特角色，并为行业提供了可操作性强的可持续发展框架，为未来相关领域的理论研究与实践探索奠定了基础。
关键词：电子商务企业；社会责任履行；可持续发展战略；绿色运营模式；利益相关方参与机制
Abstract
With the rapid development of the e-commerce industry, which has significantly contributed to economic growth, it is also facing dual challenges in terms of social responsibility and sustainable development. This study aims to explore critical issues in the fulfillment of social responsibility and the implementation of sustainable development strategies by e-commerce enterprises, proposing corresponding optimization pathways. By employing a combination of literature analysis, case studies, and questionnaire surveys, this paper selects representative e-commerce enterprises as research subjects, analyzing their actual performance in environmental protection, consumer rights protection, employee welfare, and community contribution. The findings indicate that current e-commerce enterprises encounter problems such as insufficient awareness, uneven resource allocation, and a lack of evaluation mechanisms in fulfilling social responsibilities, which directly affect their long-term sustainable development capabilities. Based on these insights, this paper proposes innovative recommendations, including the construction of a multi-level social responsibility system, the reinforcement of technology-driven green operational models, and the improvement of stakeholder participation mechanisms. The results demonstrate that e-commerce enterprises can enhance their brand image and market competitiveness and achieve a win-win situation between economic and social benefits by integrating social responsibility into their core business strategies. The primary contribution of this study lies in clarifying the unique role of e-commerce enterprises in practicing social responsibility and providing an actionable fr amework for sustainable development within the industry, laying a foundation for future theoretical research and practical exploration in related fields.
Keywords：E-Commerce Enterprise; Social Responsibility Fulfillment; Sustainable Development Strategy; Green Operation Model; Stakeholder Participation Mechanism
目 录
摘要 I
Abstract II
一、绪论 1
(一) 电子商务企业社会责任的背景分析 1
(二) 可持续发展研究的意义与价值 1
(三) 国内外研究现状综述 2
二、电子商务企业的社会责任内涵 2
(一) 社会责任的基本概念界定 2
(二) 电子商务企业社会责任的独特性 3
(三) 社会责任对企业发展的影响分析 3
(四) 案例视角下的责任实践解读 4
三、电子商务企业的可持续发展战略 4
(一) 可持续发展的理论框架构建 4
(二) 环境保护与资源利用的平衡策略 5
(三) 技术创新在可持续发展中的作用 5
(四) 商业模式优化与长期价值创造 6
四、社会责任与可持续发展的协同路径 6
(一) 协同机制的设计与实施 6
(二) 利益相关者的参与和影响评估 7
(三) 政策支持与外部环境的作用 7
(四) 未来发展方向与挑战分析 8
结 论 9
参考文献 10
