摘要
随着信息技术的快速发展和互联网普及率的持续提升，农村电子商务已成为推动乡村振兴和实现城乡经济协调发展的重要途径。本研究旨在探讨当前中国农村电子商务的发展现状，并提出针对性的发展策略。通过文献分析、问卷调查和实地访谈相结合的研究方法，本文系统梳理了农村电子商务在基础设施建设、物流配送体系、人才储备以及政策支持等方面的优势与不足。研究发现，尽管农村电子商务市场规模不断扩大，但仍面临数字化水平较低、供应链效率不高以及专业人才匮乏等问题。基于此，本文提出了加强农村信息基础设施建设、优化物流配送网络、培养电商专业人才以及完善相关政策支持体系等具体策略。本研究的创新点在于结合实际案例深入剖析了农村电子商务发展的关键制约因素，并从多维度构建了可持续发展的路径框架，为政府决策者和企业实践者提供了理论参考与实践指导，对促进农村电子商务高质量发展具有重要意义。
关键词：农村电子商务；乡村振兴；物流配送体系；电商人才；政策支持
Abstract
With the rapid development of information technology and the continuous increase in internet penetration, rural e-commerce has become an important avenue for promoting rural revitalization and achieving coordinated urban-rural economic development. This study aims to investigate the current development status of rural e-commerce in China and propose targeted strategies for its advancement. By employing a research methodology that integrates literature analysis, questionnaire surveys, and field interviews, this paper systematically examines the strengths and weaknesses of rural e-commerce in terms of infrastructure construction, logistics distribution systems, talent reserves, and policy support. The findings reveal that despite the expanding market size of rural e-commerce, it still encounters challenges such as low levels of digitalization, inefficient supply chains, and a shortage of specialized talents. In response, this study puts forward specific strategies, including enhancing rural information infrastructure, optimizing logistics networks, cultivating e-commerce professionals, and improving relevant policy support systems. The innovation of this research lies in its in-depth analysis of critical constraining factors in rural e-commerce development through practical case studies, as well as its multidimensional fr amework for sustainable development pathways. This provides theoretical references and practical guidance for policymakers and business practitioners, playing a significant role in promoting the high-quality development of rural e-commerce.
Keywords：Rural E-commerce; Rural Revitalization; Logistics Distribution System; E-commerce Talent; Policy Support
目 录
摘要 I
Abstract II
一、绪论 1
(一) 农村电子商务研究背景与意义 1
(二) 国内外研究现状分析 1
(三) 研究方法与技术路线 2
二、农村电子商务发展现状分析 2
(一) 农村电子商务基础设施建设现状 2
(二) 农村电商用户行为特征分析 3
(三) 农村电商产业链发展现状 3
三、农村电子商务面临的主要问题 4
(一) 物流配送体系瓶颈分析 4
(二) 人才短缺与技能培训不足 4
(三) 政策支持与监管机制问题 5
四、农村电子商务发展策略探讨 5
(一) 完善农村物流配送体系的对策 5
(二) 提升农村电商人才培养水平 6
(三) 加强政策支持与优化监管机制 6
结 论 8
参考文献 9
