摘要
随着电子商务的快速发展，信任问题已成为制约其进一步增长的核心挑战之一。传统中心化信任机制在数据透明性、安全性及效率方面存在诸多局限，难以完全满足现代电子商务的需求。为此，本研究旨在探索基于区块链技术的新型电子商务信任机制，以提升交易过程中的可信度与效率。研究通过分析区块链技术的核心特性，如去中心化、不可篡改性和智能合约功能，结合电子商务场景的具体需求，提出了一种融合多维度信任评估与分布式共识机制的解决方案。该方案利用区块链技术记录交易信息，确保数据的真实性和可追溯性，并通过智能合约实现自动化信任管理，从而降低交易成本并提高用户体验。实验结果表明，所提出的机制能够显著增强电子商务平台的信任水平，同时有效减少欺诈行为的发生概率。本研究的主要创新点在于将区块链技术与电子商务信任体系深度融合，构建了一个兼具高效性与安全性的信任框架，为未来电子商务的发展提供了新的思路和理论支持。研究成果不仅有助于推动区块链技术的实际应用，也为解决电子商务领域的信任难题提供了重要参考。
关键词：区块链技术；电子商务信任机制；去中心化；智能合约；多维度信任评估
Abstract
With the rapid development of e-commerce, trust issues have become one of the core challenges constraining its further growth. Traditional centralized trust mechanisms exhibit numerous limitations in terms of data transparency, security, and efficiency, making it difficult to fully meet the demands of modern e-commerce. To address this issue, this study explores a novel e-commerce trust mechanism based on blockchain technology to enhance credibility and efficiency during transactions. By analyzing the key characteristics of blockchain technology, such as decentralization, immutability, and smart contract functionality, in conjunction with the specific requirements of e-commerce scenarios, a solution integrating multi-dimensional trust evaluation and distributed consensus mechanisms is proposed. This solution leverages blockchain technology to record transaction information, ensuring data authenticity and traceability, while utilizing smart contracts for automated trust management, thereby reducing transaction costs and improving user experience. Experimental results demonstrate that the proposed mechanism significantly enhances the trust level of e-commerce platforms while effectively decreasing the probability of fraudulent activities. The primary innovation of this research lies in the deep integration of blockchain technology with the e-commerce trust system, constructing a trust fr amework that combines high efficiency with robust security, thus providing new insights and theoretical support for the future development of e-commerce. The findings not only contribute to the practical application of blockchain technology but also offer valuable references for addressing trust-related challenges in the e-commerce domain.
Keywords：Blockchain Technology; E-commerce Trust Mechanism; Decentralization; Smart Contract; Multi-dimensional Trust Evaluation
目 录
摘要 I
Abstract II
一、绪论 1
(一) 电子商务信任机制的研究背景 1
(二) 区块链技术在信任机制中的意义 1
(三) 国内外研究现状分析 2
二、区块链技术基础与信任机制关联 2
(一) 区块链技术的核心特性 2
(二) 区块链在信任构建中的作用 3
(三) 电子商务中信任问题的挑战 3
三、基于区块链的信任机制设计 4
(一) 信任机制的设计原则 4
(二) 数据透明性与不可篡改性实现 4
(三) 智能合约在信任机制中的应用 5
四、实证分析与未来展望 5
(一) 典型案例分析与效果评估 5
(二) 技术实施中的障碍与解决方案 6
(三) 未来研究方向与发展趋势 6
结 论 8
参考文献 9
