摘要
随着信息技术的迅猛发展，数字媒体技术在环境保护宣传中的应用日益广泛，为提升公众环保意识提供了创新手段。本研究以数字媒体技术为核心，探讨其在环境保护宣传中的实际应用案例，旨在分析技术优势及其对公众行为的影响。研究通过文献综述与案例分析相结合的方法，选取了国内外多个典型项目进行深入剖析，包括虚拟现实（VR）体验、增强现实（AR）互动以及社交媒体传播等具体形式。结果表明，数字媒体技术能够显著提高宣传内容的吸引力和互动性，使受众更直观地理解环境问题的紧迫性和复杂性。此外，基于数据分析发现，此类技术的应用有效促进了公众参与环保活动的积极性，并增强了信息传播的覆盖面和影响力。本研究的创新点在于系统梳理了数字媒体技术在环境保护领域的多样化应用场景，并提出了优化策略以进一步提升宣传效果。主要贡献体现在为相关从业者和政策制定者提供了实践参考和技术指导，同时强调了跨学科合作在推动环保宣传数字化转型中的重要性。
关键词：数字媒体技术；环境保护宣传；虚拟现实（VR）；公众行为影响；跨学科合作
Abstract
With the rapid development of information technology, the application of digital media technology in environmental protection publicity has become increasingly widespread, providing innovative means to enhance public environmental awareness. This study focuses on digital media technology and explores its practical applications in environmental protection campaigns, aiming to analyze its technological advantages and impacts on public behavior. By combining literature review with case analysis, this research conducts an in-depth examination of multiple representative projects both domestically and internationally, including specific forms such as virtual reality (VR) experiences, augmented reality (AR) interactions, and social media dissemination. The results indicate that digital media technology can significantly increase the appeal and interactivity of publicity content, enabling audiences to more intuitively understand the urgency and complexity of environmental issues. Additionally, based on data analysis, it is found that the application of such technologies effectively promotes public participation in environmental activities and enhances the reach and influence of information dissemination. The innovation of this study lies in systematically summarizing the diverse application scenarios of digital media technology in the field of environmental protection and proposing optimization strategies to further improve publicity effectiveness. The main contributions are reflected in providing practical references and technical guidance for relevant practitioners and policymakers while emphasizing the importance of interdisciplinary collaboration in advancing the digital transformation of environmental protection publicity.
Keywords：Digital Media Technology; Environmental Protection Promotion; Virtual Reality (VR); Public Behavior Impact; Interdisciplinary Collaboration
目 录
摘要 I
Abstract II
一、绪论 1
(一) 研究背景与意义 1
(二) 国内外研究现状分析 1
(三) 本文研究方法与技术路线 2
二、数字媒体技术在环境保护宣传中的应用基础 2
(一) 数字媒体技术的核心特征与功能 2
(二) 环境保护宣传的需求与挑战 3
(三) 数字媒体技术与环境保护宣传的契合点 3
三、数字媒体技术在环境保护宣传中的典型案例分析 4
(一) 社交媒体平台的环保宣传实践 4
(二) 虚拟现实技术在环保教育中的应用 4
(三) 数据可视化技术对环保信息传播的作用 5
四、数字媒体技术在环境保护宣传中的优化路径 5
(一) 提升公众参与度的技术策略 5
(二) 增强宣传效果的内容设计方法 6
(三) 构建可持续发展的宣传模式 7
结 论 8
参考文献 9
