摘要
随着信息技术的迅猛发展，数字媒体技术在公共卫生宣传中的应用日益广泛，为提升公众健康意识和行为改变提供了新的可能性。本研究旨在探讨数字媒体技术在公共卫生宣传中的应用效果及其潜在优势，通过系统性分析其传播效率、受众接受度及信息覆盖范围，评估其对公共健康干预的实际贡献。研究采用定量与定性相结合的方法，选取某地区作为试点，利用社交媒体平台、移动应用程序和虚拟现实技术开展为期一年的公共卫生宣传活动，并通过问卷调查、深度访谈及数据分析收集相关信息。结果显示，数字媒体技术显著提高了公共卫生信息的传播速度和覆盖范围，尤其是在年轻群体中表现出更高的接受度和参与度。此外，基于互动性和个性化特点的数字媒体工具能够有效促进健康行为的形成与维持。本研究的创新点在于首次将虚拟现实技术引入公共卫生宣传领域，验证了其在模拟健康风险场景和增强体验感方面的独特作用。研究结论表明，数字媒体技术的应用不仅优化了传统公共卫生宣传模式，还为精准化、个性化的健康干预提供了新思路，为未来相关领域的实践与研究奠定了重要基础。
关键词：数字媒体技术；公共卫生宣传；虚拟现实技术；健康行为干预；传播效率
Abstract
With the rapid development of information technology, the application of digital media technology in public health communication has become increasingly widespread, offering new possibilities for enhancing public health awareness and promoting behavioral change. This study aims to explore the effectiveness and potential advantages of digital media technology in public health communication by systematically analyzing its dissemination efficiency, audience receptiveness, and information coverage, thereby evaluating its practical contribution to public health interventions. A mixed-methods approach was employed, combining quantitative and qualitative research, with a pilot region selected for implementation. Using social media platforms, mobile applications, and virtual reality technology, a one-year public health campaign was conducted. Relevant data were collected through questionnaires, in-depth interviews, and statistical analysis. The results indicate that digital media technology significantly improved the speed and reach of public health information dissemination, particularly demonstrating higher acceptance and engagement among younger populations. Moreover, digital media tools characterized by interactivity and personalization effectively facilitated the formation and maintenance of healthy behaviors. An innovative aspect of this study is the first-time integration of virtual reality technology into public health communication, validating its unique role in simulating health risk scenarios and enhancing experiential impact. The conclusion suggests that the application of digital media technology not only optimizes traditional public health communication models but also provides new insights for precise and personalized health interventions, laying an important foundation for future practice and research in this field.
Keywords：Digital Media Technology; Public Health Promotion; Virtual Reality Technology; Health Behavior Intervention; Communication Efficiency
目 录
摘要 I
Abstract II
一、绪论 1
(一) 数字媒体技术与公共卫生宣传的背景 1
(二) 研究数字媒体技术应用效果的意义 1
(三) 国内外研究现状分析 1
(四) 本文研究方法与结构安排 2
二、数字媒体技术在公共卫生宣传中的传播机制 2
(一) 数字媒体技术的基本特征 2
(二) 公共卫生信息的传播路径分析 3
(三) 数字媒体对公众认知的影响机制 3
三、数字媒体技术在公共卫生宣传中的实践案例分析 4
(一) 案例选择与研究框架 4
(二) 基于社交媒体的宣传效果评估 4
(三) 移动应用在健康教育中的作用 5
四、提升数字媒体技术应用效果的策略研究 6
(一) 当前应用中存在的问题分析 6
(二) 优化内容设计的策略探讨 6
(三) 技术创新与政策支持的方向 7
结 论 8
参考文献 9
