摘 要
对于房地产业，下一步的工作是，要坚持稳定地价，稳定房价，稳定预期，根据不同的城市，制定相应的政策。各地要结合本地的具体情况，因地制宜地采取差别化的调控手段，及时、科学、准确地进行调控，以保证房地产业的健康、康平、稳定发展。武汉东湖高新区于一九八八年建成后，已经发展成国内最大的光电子产品的研究与生产基地，最大的光通信设备生产基地，是世界上最大的光通信设备生产基地。市场份额上，国内66%的市场份额，25%的国际市场份额，全球市场份额居首位。东湖高新技术开发区凭借着国家的政策支持，在全国范围内形成了一批领先的产业，并在一定程度上实现了区域的整体发展，并积累了一批庞大的人口红利，为当地的房地产业发展创造了有利的环境。因此，本论文选择了东湖高新区 K地块作为一个可行性分析，以期为该公司的投资决策和决策提供参考。
本文运用 SWOT理论，通过对项目的优势、劣势、机遇与威胁的研究，结合 K地产项目的建设进度，预测项目的资金流向和资金流向，并从财政评估的视角来评估项目的收益，最终结合不确定因素，得出项目的可行性，并给出相应的防范对策。
关键词：房地产项目 可行性研究 财务效益
Abstract
For the real estate industry, the next step is to insist on stabilizing land prices, house prices and expectations, and formulate corresponding policies according to different cities. All localities should take differentiated control measures according to local conditions in combination with local specific conditions, and conduct timely, scientific and accurate control to ensure the healthy, healthy and stable development of the real estate industry. After the completion of Wuhan East Lake High-tech Zone in 1988, it has developed into the largest research and production base of optoelectronic products in China, the largest production base of optical communication equipment, and the largest production base of optical communication equipment in the world. In terms of market share, 66% of the domestic market share, 25% of the international market share and the global market share rank first. Relying on the national policy support, the East Lake High-tech Development Zone has formed a number of leading industries nationwide, achieved the overall development of the region to a certain extent, and accumulated a large number of population dividends, creating a favorable environment for the development of the local real estate industry. Therefore, this paper selects Plot K of East Lake High-tech Zone as a feasibility analysis, in order to provide reference for the company's investment decision-making and decision-making.
This paper uses the SWOT theory, through the study of the project's advantages, disadvantages, opportunities and threats, combined with the construction progress of the K real estate project, to predict the project's capital flow and capital flow, and evaluate the project's income from the perspective of financial evaluation, and finally combine the uncertain factors to obtain the feasibility of the project, and give corresponding preventive measures.
Key words: Real estate projects Feasibility study Financial benefits
目 录
摘 要 I
Abstract II
1 前言 1
1.1 研究的背景和意义 1
1.2 国内外研究 2
1.2.1 国内研究 2
1.2.2 国外研究 2
2 K房地产项目及项目开发企业简介 3
2.1 项目背景 3
2.1.1 项目地理位置 3
2.1.2 项目基本数据 3
2.2 项目开发企业基本情况 4
3 K房地产区域投资环境分析 4
3.1 项目地理环境与区域发展呈现双优 4
3.1.1 武汉市交通发达，经济水平持续上升 4
3.1.2 东湖高新区区位特色及发展势头强劲 5
3.2 项目所在区域房地产市场供需活跃 5
3.2.1 土地市场 6
3.2.2 新房市场 6
3.3 项目周边楼盘去化趋势偏好 7
4 K房地产项目开发的SWOT分析 8
4.1 优势分析 8
4.2 劣势分析 9
4.3 机会分析 9
4.4 威胁分析 9
5 K房地产项目开发风险及规避 10
5.1 项目不确定性分析 10
5.1.1 盈亏平衡分析 10
5.1.2 感性分析 10
5.2 项目未来风险分析 11
5.2.1 政策调控力度加大，收益跌幅近半 11
5.2.2 人工费和原材料价格上涨，成本风险加大 11
5.3 项目风险规雞措施 12
5.3.1 谨守羅三条红线政策 12
5.3.2 严格实施项目进度管理 13
6 结论 13
参考文献 15
致 谢 17
对于房地产业，下一步的工作是，要坚持稳定地价，稳定房价，稳定预期，根据不同的城市，制定相应的政策。各地要结合本地的具体情况，因地制宜地采取差别化的调控手段，及时、科学、准确地进行调控，以保证房地产业的健康、康平、稳定发展。武汉东湖高新区于一九八八年建成后，已经发展成国内最大的光电子产品的研究与生产基地，最大的光通信设备生产基地，是世界上最大的光通信设备生产基地。市场份额上，国内66%的市场份额，25%的国际市场份额，全球市场份额居首位。东湖高新技术开发区凭借着国家的政策支持，在全国范围内形成了一批领先的产业，并在一定程度上实现了区域的整体发展，并积累了一批庞大的人口红利，为当地的房地产业发展创造了有利的环境。因此，本论文选择了东湖高新区 K地块作为一个可行性分析，以期为该公司的投资决策和决策提供参考。
本文运用 SWOT理论，通过对项目的优势、劣势、机遇与威胁的研究，结合 K地产项目的建设进度，预测项目的资金流向和资金流向，并从财政评估的视角来评估项目的收益，最终结合不确定因素，得出项目的可行性，并给出相应的防范对策。
关键词：房地产项目 可行性研究 财务效益
Abstract
For the real estate industry, the next step is to insist on stabilizing land prices, house prices and expectations, and formulate corresponding policies according to different cities. All localities should take differentiated control measures according to local conditions in combination with local specific conditions, and conduct timely, scientific and accurate control to ensure the healthy, healthy and stable development of the real estate industry. After the completion of Wuhan East Lake High-tech Zone in 1988, it has developed into the largest research and production base of optoelectronic products in China, the largest production base of optical communication equipment, and the largest production base of optical communication equipment in the world. In terms of market share, 66% of the domestic market share, 25% of the international market share and the global market share rank first. Relying on the national policy support, the East Lake High-tech Development Zone has formed a number of leading industries nationwide, achieved the overall development of the region to a certain extent, and accumulated a large number of population dividends, creating a favorable environment for the development of the local real estate industry. Therefore, this paper selects Plot K of East Lake High-tech Zone as a feasibility analysis, in order to provide reference for the company's investment decision-making and decision-making.
This paper uses the SWOT theory, through the study of the project's advantages, disadvantages, opportunities and threats, combined with the construction progress of the K real estate project, to predict the project's capital flow and capital flow, and evaluate the project's income from the perspective of financial evaluation, and finally combine the uncertain factors to obtain the feasibility of the project, and give corresponding preventive measures.
Key words: Real estate projects Feasibility study Financial benefits
目 录
摘 要 I
Abstract II
1 前言 1
1.1 研究的背景和意义 1
1.2 国内外研究 2
1.2.1 国内研究 2
1.2.2 国外研究 2
2 K房地产项目及项目开发企业简介 3
2.1 项目背景 3
2.1.1 项目地理位置 3
2.1.2 项目基本数据 3
2.2 项目开发企业基本情况 4
3 K房地产区域投资环境分析 4
3.1 项目地理环境与区域发展呈现双优 4
3.1.1 武汉市交通发达，经济水平持续上升 4
3.1.2 东湖高新区区位特色及发展势头强劲 5
3.2 项目所在区域房地产市场供需活跃 5
3.2.1 土地市场 6
3.2.2 新房市场 6
3.3 项目周边楼盘去化趋势偏好 7
4 K房地产项目开发的SWOT分析 8
4.1 优势分析 8
4.2 劣势分析 9
4.3 机会分析 9
4.4 威胁分析 9
5 K房地产项目开发风险及规避 10
5.1 项目不确定性分析 10
5.1.1 盈亏平衡分析 10
5.1.2 感性分析 10
5.2 项目未来风险分析 11
5.2.1 政策调控力度加大，收益跌幅近半 11
5.2.2 人工费和原材料价格上涨，成本风险加大 11
5.3 项目风险规雞措施 12
5.3.1 谨守羅三条红线政策 12
5.3.2 严格实施项目进度管理 13
6 结论 13
参考文献 15
致 谢 17
