摘 要
企业社会责任履行与长期绩效关系日益成为学术界和实务界关注的焦点，基于此背景，本研究旨在探讨企业社会责任履行对长期绩效的影响机制。通过系统梳理国内外相关文献，构建理论框架，并以我国沪深两市A股上市公司为样本，采用2010 - 2020年的面板数据，运用固定效应模型进行实证分析。研究发现，企业社会责任履行与长期绩效之间存在显著正相关关系，且这种关系在不同所有制、不同行业类型的企业中表现出异质性。进一步研究表明，声誉机制和资源获取机制是二者关系的重要传导路径。创新之处在于从动态视角出发，将企业社会责任视为一个持续的过程，而非静态的结果，同时考虑了宏观环境因素的调节作用。本研究丰富了企业社会责任与绩效关系的理论体系，为企业积极履行社会责任提供了理论依据，也为政府相关部门制定政策提供参考。
关键词：企业社会责任；长期绩效；声誉机制
Abstract
The relationship between corporate social responsibility (CSR) fulfillment and long-term performance has become a focal point of both academic research and practical concern. Against this backdrop, this study aims to investigate the impact mechanism of CSR fulfillment on long-term performance. By systematically reviewing relevant literature both domestically and internationally, a theoretical fr amework is constructed. Using panel data from 2010 to 2020 for A-share listed companies in China’s Shanghai and Shenzhen stock markets, a fixed-effects model is employed for empirical analysis. The findings reveal a significant positive correlation between CSR fulfillment and long-term performance, with heterogeneity observed across firms of different ownership structures and industry types. Further analysis indicates that reputation mechanisms and resource acquisition mechanisms are crucial transmission pathways in this relationship. The innovation of this study lies in its dynamic perspective, treating CSR as an ongoing process rather than a static outcome, while also considering the moderating role of macro-environmental factors. This research enriches the theoretical fr amework linking CSR and performance, providing a theoretical basis for enterprises to actively fulfill their social responsibilities and offering valuable insights for policymakers.
Keywords: Corporate Social Responsibility；Long-Term Performance；Reputation Mechanism
目 录
引言 1
一、企业社会责任理论基础 1
（一）企业社会责任概念界定 1
（二）社会责任履行的动因分析 2
（三）理论研究综述与评价 2
二、长期绩效评估体系构建 3
（一）绩效评估指标选择 3
（二）数据获取与处理方法 3
（三）绩效评估模型建立 4
三、社会责任履行影响机制 4
（一）内部管理机制作用 4
（二）外部环境因素影响 5
（三）利益相关者互动效应 5
四、实证研究与案例分析 6
（一）样本选取与数据来源 6
（二）实证结果与讨论分析 6
（三）案例研究与经验总结 7
结 论 7
致 谢 8
参考文献 9
企业社会责任履行与长期绩效关系日益成为学术界和实务界关注的焦点，基于此背景，本研究旨在探讨企业社会责任履行对长期绩效的影响机制。通过系统梳理国内外相关文献，构建理论框架，并以我国沪深两市A股上市公司为样本，采用2010 - 2020年的面板数据，运用固定效应模型进行实证分析。研究发现，企业社会责任履行与长期绩效之间存在显著正相关关系，且这种关系在不同所有制、不同行业类型的企业中表现出异质性。进一步研究表明，声誉机制和资源获取机制是二者关系的重要传导路径。创新之处在于从动态视角出发，将企业社会责任视为一个持续的过程，而非静态的结果，同时考虑了宏观环境因素的调节作用。本研究丰富了企业社会责任与绩效关系的理论体系，为企业积极履行社会责任提供了理论依据，也为政府相关部门制定政策提供参考。
关键词：企业社会责任；长期绩效；声誉机制
Abstract
The relationship between corporate social responsibility (CSR) fulfillment and long-term performance has become a focal point of both academic research and practical concern. Against this backdrop, this study aims to investigate the impact mechanism of CSR fulfillment on long-term performance. By systematically reviewing relevant literature both domestically and internationally, a theoretical fr amework is constructed. Using panel data from 2010 to 2020 for A-share listed companies in China’s Shanghai and Shenzhen stock markets, a fixed-effects model is employed for empirical analysis. The findings reveal a significant positive correlation between CSR fulfillment and long-term performance, with heterogeneity observed across firms of different ownership structures and industry types. Further analysis indicates that reputation mechanisms and resource acquisition mechanisms are crucial transmission pathways in this relationship. The innovation of this study lies in its dynamic perspective, treating CSR as an ongoing process rather than a static outcome, while also considering the moderating role of macro-environmental factors. This research enriches the theoretical fr amework linking CSR and performance, providing a theoretical basis for enterprises to actively fulfill their social responsibilities and offering valuable insights for policymakers.
Keywords: Corporate Social Responsibility；Long-Term Performance；Reputation Mechanism
目 录
引言 1
一、企业社会责任理论基础 1
（一）企业社会责任概念界定 1
（二）社会责任履行的动因分析 2
（三）理论研究综述与评价 2
二、长期绩效评估体系构建 3
（一）绩效评估指标选择 3
（二）数据获取与处理方法 3
（三）绩效评估模型建立 4
三、社会责任履行影响机制 4
（一）内部管理机制作用 4
（二）外部环境因素影响 5
（三）利益相关者互动效应 5
四、实证研究与案例分析 6
（一）样本选取与数据来源 6
（二）实证结果与讨论分析 6
（三）案例研究与经验总结 7
结 论 7
致 谢 8
参考文献 9
