摘 要
本研究旨在探讨数字化转型如何影响企业的战略定位。随着信息技术的迅猛发展，数字化转型已成为企业发展的重要趋势，它不仅改变了企业的运营模式，还对企业的战略定位产生了深远影响。本研究采用定性与定量相结合的研究方法，通过对多家实施数字化转型的企业进行深入调研和数据分析，发现数字化转型能够显著提升企业的运营效率、市场竞争力及客户满意度。研究结果显示，数字化转型有助于企业更精准地把握市场动态，优化资源配置，进而实现战略定位的升级。本研究的创新点在于揭示了数字化转型与企业战略定位的内在联系，并为企业如何借助数字技术提升战略定位提供了理论支持与实践指导。主要贡献是为企业战略调整提供了新的视角和思路。
关键词：数字化转型；企业战略定位；运营效率
Abstract
This study aims to explore how the digital transformation affects the strategic positioning of enterprises. With the rapid development of information technology, digital transformation has become an important trend in the development of enterprises. It has not only changed the operation mode of enterprises, but also had a profound impact on the strategic positioning of enterprises. This study adopts a combination of qualitative and quantitative research methods. Through in-depth research and data analysis of many enterprises implementing digital transformation, it is found that digital transformation can significantly improve the operational efficiency, market competitiveness and customer satisfaction of enterprises. The research results show that the digital transformation helps enterprises to more accurately grasp the market dynamics, optimize the allocation of resources, and then realize the upgrade of strategic positioning. The innovation point of this study is to reveal the internal connection between digital transformation and enterprise strategic positioning, and to provide theoretical support and practical guidance for enterprises on how to improve their strategic positioning with the help of digital technology. The main contribution is to provide a new perspective and ideas for the enterprise strategy adjustment.
中文摘要 I
英文摘要 II
目 录 III
引 言 1
第1章、数字化转型的背景与意义 2
1.1、数字化转型的定义与发展趋势 2
1.2、数字化转型在全球范围内的现状 2
1.3、数字化转型对企业的深远影响 3
第2章、企业战略定位的基础理论 4
2.1、企业战略定位的概念及重要性 4
2.2、传统企业战略定位的模式与方法 4
2.3、数字化转型对企业战略定位的新要求 5
第3章、数字化转型对企业战略定位的具体影响 6
3.1、数字化转型如何改变企业战略定位的过程 6
3.2、数字化转型对企业市场竞争力的影响 6
3.3、数字化转型在企业管理模式上的体现 6
第4章、数字化转型下企业战略定位的调整策略 8
4.1、数字化转型背景下的战略定位模型 8
4.2、利用数字化转型优化企业战略定位的实践 8
4.3、数字化转型中企业战略定位的挑战与对策 8
结 论 10
参考文献 11
本研究旨在探讨数字化转型如何影响企业的战略定位。随着信息技术的迅猛发展，数字化转型已成为企业发展的重要趋势，它不仅改变了企业的运营模式，还对企业的战略定位产生了深远影响。本研究采用定性与定量相结合的研究方法，通过对多家实施数字化转型的企业进行深入调研和数据分析，发现数字化转型能够显著提升企业的运营效率、市场竞争力及客户满意度。研究结果显示，数字化转型有助于企业更精准地把握市场动态，优化资源配置，进而实现战略定位的升级。本研究的创新点在于揭示了数字化转型与企业战略定位的内在联系，并为企业如何借助数字技术提升战略定位提供了理论支持与实践指导。主要贡献是为企业战略调整提供了新的视角和思路。
关键词：数字化转型；企业战略定位；运营效率
Abstract
This study aims to explore how the digital transformation affects the strategic positioning of enterprises. With the rapid development of information technology, digital transformation has become an important trend in the development of enterprises. It has not only changed the operation mode of enterprises, but also had a profound impact on the strategic positioning of enterprises. This study adopts a combination of qualitative and quantitative research methods. Through in-depth research and data analysis of many enterprises implementing digital transformation, it is found that digital transformation can significantly improve the operational efficiency, market competitiveness and customer satisfaction of enterprises. The research results show that the digital transformation helps enterprises to more accurately grasp the market dynamics, optimize the allocation of resources, and then realize the upgrade of strategic positioning. The innovation point of this study is to reveal the internal connection between digital transformation and enterprise strategic positioning, and to provide theoretical support and practical guidance for enterprises on how to improve their strategic positioning with the help of digital technology. The main contribution is to provide a new perspective and ideas for the enterprise strategy adjustment.
Key words: Digital transformation; enterprise strategic positioning; operational efficiency
中文摘要 I
英文摘要 II
目 录 III
引 言 1
第1章、数字化转型的背景与意义 2
1.1、数字化转型的定义与发展趋势 2
1.2、数字化转型在全球范围内的现状 2
1.3、数字化转型对企业的深远影响 3
第2章、企业战略定位的基础理论 4
2.1、企业战略定位的概念及重要性 4
2.2、传统企业战略定位的模式与方法 4
2.3、数字化转型对企业战略定位的新要求 5
第3章、数字化转型对企业战略定位的具体影响 6
3.1、数字化转型如何改变企业战略定位的过程 6
3.2、数字化转型对企业市场竞争力的影响 6
3.3、数字化转型在企业管理模式上的体现 6
第4章、数字化转型下企业战略定位的调整策略 8
4.1、数字化转型背景下的战略定位模型 8
4.2、利用数字化转型优化企业战略定位的实践 8
4.3、数字化转型中企业战略定位的挑战与对策 8
结 论 10
参考文献 11
