摘 要
本研究旨在探讨企业核心竞争力的构建及其对企业持续竞争优势的影响。通过深入分析核心竞争力的内涵与外延，本研究揭示了核心竞争力是企业获取长期市场竞争优势的关键因素。采用定性与定量相结合的研究方法，我们调查了多家成功企业，并对其核心竞争力进行了系统评估。研究发现，创新管理、品牌塑造、技术研发及人才培养等方面是构成企业核心竞争力的主要要素。进一步分析表明，这些要素不仅直接影响企业的市场表现，还通过增强企业内部能力，间接提升企业持续竞争优势。本研究创新性地提出了核心竞争力构建的综合模型，并验证了其对持续竞争优势的显著影响，为企业战略制定提供了理论与实践指导。
关键词：品牌塑造；持续竞争；创新管理
Abstract
The aim of this study is to explore the construction of core competitiveness and its impact on its continuous competitive advantage. Through in-depth analysis of the connotation and extension of core competitiveness, this research reveals that core competitiveness is the key factor for enterprises to obtain long-term market competitive advantage. Using a combination of qualitative and quantitative research approaches, we investigated several successful companies and conducted a systematic evaluation of their core competencies. Research found that innovation management, brand building, technology research and development and talent training and other aspects are the main elements of the core competitiveness of an enterprise. Further analysis shows that these elements not only directly affect the market performance of enterprises, but also indirectly enhance the sustainable competitive advantage of enterprises by enhancing the internal capacity of enterprises. This study innovatively proposed a comprehensive model for the construction of core competitiveness, verifies its significant impact on continuous competitive advantage, and provides theoretical and practical guidance for enterprise strategy formulation.
摘 要 I
Abstract II
目 录 III
引 言 1
第1章、企业核心竞争力的理论基础 2
1.1、核心竞争力的定义与特点 2
1.2、核心竞争力的重要性 2
1.3、核心竞争力与持续竞争优势的关系 3
第2章、企业核心竞争力的构建 4
2.1、识别与培育核心竞争力 4
2.2、核心竞争力构建的战略规划 4
2.3、核心竞争力构建过程中的挑战与对策 4
第3章、持续竞争优势的形成与维护 6
3.1、持续竞争优势的内涵 6
3.2、核心竞争力对持续竞争优势的支撑 6
3.3、持续竞争优势的维护策略 7
第4章、核心竞争力与持续竞争优势的实证研究 8
4.1、国内外企业核心竞争力案例分析 8
4.2、核心竞争力与企业绩效的关联性分析 8
4.3、从案例中学习构建与保持持续竞争优势 8
结 论 10
参考文献 11
本研究旨在探讨企业核心竞争力的构建及其对企业持续竞争优势的影响。通过深入分析核心竞争力的内涵与外延，本研究揭示了核心竞争力是企业获取长期市场竞争优势的关键因素。采用定性与定量相结合的研究方法，我们调查了多家成功企业，并对其核心竞争力进行了系统评估。研究发现，创新管理、品牌塑造、技术研发及人才培养等方面是构成企业核心竞争力的主要要素。进一步分析表明，这些要素不仅直接影响企业的市场表现，还通过增强企业内部能力，间接提升企业持续竞争优势。本研究创新性地提出了核心竞争力构建的综合模型，并验证了其对持续竞争优势的显著影响，为企业战略制定提供了理论与实践指导。
关键词：品牌塑造；持续竞争；创新管理
Abstract
The aim of this study is to explore the construction of core competitiveness and its impact on its continuous competitive advantage. Through in-depth analysis of the connotation and extension of core competitiveness, this research reveals that core competitiveness is the key factor for enterprises to obtain long-term market competitive advantage. Using a combination of qualitative and quantitative research approaches, we investigated several successful companies and conducted a systematic evaluation of their core competencies. Research found that innovation management, brand building, technology research and development and talent training and other aspects are the main elements of the core competitiveness of an enterprise. Further analysis shows that these elements not only directly affect the market performance of enterprises, but also indirectly enhance the sustainable competitive advantage of enterprises by enhancing the internal capacity of enterprises. This study innovatively proposed a comprehensive model for the construction of core competitiveness, verifies its significant impact on continuous competitive advantage, and provides theoretical and practical guidance for enterprise strategy formulation.
Key words: Brand building; continuous competition; innovation management
摘 要 I
Abstract II
目 录 III
引 言 1
第1章、企业核心竞争力的理论基础 2
1.1、核心竞争力的定义与特点 2
1.2、核心竞争力的重要性 2
1.3、核心竞争力与持续竞争优势的关系 3
第2章、企业核心竞争力的构建 4
2.1、识别与培育核心竞争力 4
2.2、核心竞争力构建的战略规划 4
2.3、核心竞争力构建过程中的挑战与对策 4
第3章、持续竞争优势的形成与维护 6
3.1、持续竞争优势的内涵 6
3.2、核心竞争力对持续竞争优势的支撑 6
3.3、持续竞争优势的维护策略 7
第4章、核心竞争力与持续竞争优势的实证研究 8
4.1、国内外企业核心竞争力案例分析 8
4.2、核心竞争力与企业绩效的关联性分析 8
4.3、从案例中学习构建与保持持续竞争优势 8
结 论 10
参考文献 11
