摘 要
本文围绕我国农业外贸出口竞争力展开深入分析，首先界定了农业外贸出口竞争力的定义与内涵，并构建了相应的竞争力评价指标体系。通过详细阐述我国农业外贸出口的现状，包括出口概况、产品结构及市场分布，揭示了当前农业外贸出口的基本特征。随后，文章指出了我国农业外贸出口面临的主要问题，如产品附加值低、结构性失衡、质量安全问题频发、技术性贸易壁垒限制、国际市场竞争加剧以及品牌影响力不足等，这些问题严重制约了我国农业外贸出口竞争力的提升。针对上述问题，本文提出了提升我国农业外贸出口竞争力的具体策略。建议加强农产品质量安全和标准化建设，确保产品符合国际标准和市场需求；深化农产品品牌建设和市场多元化战略，提升产品附加值和国际竞争力；同时，优化农业产业结构，增强农业创新能力，推动农业外贸出口向高质量、高效益方向发展。通过这些措施的实施，有望进一步提升我国农业外贸出口竞争力，促进农业可持续发展和国际贸易地位的稳步提升。
关键词：农业外贸出口;竞争力;品牌建设
Abstract
This paper focuses on the in-depth analysis of China's agricultural export competitiveness, first defines the definition and connotation of agricultural export competitiveness, and constructs the corresponding competitiveness evaluation index system. By explaining the current situation of China's agricultural export, including the general situation of export, product structure and market distribution, the basic characteristics of the current agricultural export are revealed. Subsequently, the article points out the main problems facing China's agricultural foreign trade export, such as low added value of products, structural imbalance, frequent quality and safety problems, technical barriers to trade restrictions, international market competition and lack of brand influence, these problems seriously restrict the competitiveness of China's agricultural foreign trade export. In view of the above problems, this paper puts forward the specific strategy to enhance the competitiveness of China's agricultural export. It is suggested to strengthen the construction of quality safety and standardization of agricultural products to ensure that the products meet the international standards and market demand; deepen the strategy of agricultural products brand building and market diversification, enhance product added value and international competitiveness; meanwhile, optimize the agricultural industrial structure, enhance agricultural innovation ability, and promote the development of agricultural export to high quality and high benefit. Through the implementation of these measures, it is expected to further enhance the competitiveness of China's agricultural export, promote the sustainable development of agriculture and the steady improvement of international trade status.
Keywords：Agricultural foreign trade export; competitiveness; brand building
目 录
引 言 1
第一章 农业外贸出口竞争力的理论分析 2
1.1 农业外贸出口竞争力的定义与内涵 2
1.2 竞争力评价指标体系构建 2
1.3 农业外贸出口竞争力的特点 3
第二章 我国农业外贸出口现状 5
2.1 我国农业外贸出口概况 5
2.2 出口产品结构与市场分布 5
2.3 出口产品总体规模 6
第三章 我国农业外贸出口存在问题 7
3.1 产品附加值低和结构性失衡 7
3.2 质量安全问题和技术性贸易 7
3.3 国际市场竞争加剧和品牌影响力不足 8
第四章 提升我国农业外贸出口竞争力的策略 9
4.1 加强农产品质量安全和标准化建设 9
4.2 深化农产品品牌和市场多元化建设 9
4.3 优化产业结构和增强创新能力 10
结 论 11
参考文献 12
致 谢 13
本文围绕我国农业外贸出口竞争力展开深入分析，首先界定了农业外贸出口竞争力的定义与内涵，并构建了相应的竞争力评价指标体系。通过详细阐述我国农业外贸出口的现状，包括出口概况、产品结构及市场分布，揭示了当前农业外贸出口的基本特征。随后，文章指出了我国农业外贸出口面临的主要问题，如产品附加值低、结构性失衡、质量安全问题频发、技术性贸易壁垒限制、国际市场竞争加剧以及品牌影响力不足等，这些问题严重制约了我国农业外贸出口竞争力的提升。针对上述问题，本文提出了提升我国农业外贸出口竞争力的具体策略。建议加强农产品质量安全和标准化建设，确保产品符合国际标准和市场需求；深化农产品品牌建设和市场多元化战略，提升产品附加值和国际竞争力；同时，优化农业产业结构，增强农业创新能力，推动农业外贸出口向高质量、高效益方向发展。通过这些措施的实施，有望进一步提升我国农业外贸出口竞争力，促进农业可持续发展和国际贸易地位的稳步提升。
关键词：农业外贸出口;竞争力;品牌建设
Abstract
This paper focuses on the in-depth analysis of China's agricultural export competitiveness, first defines the definition and connotation of agricultural export competitiveness, and constructs the corresponding competitiveness evaluation index system. By explaining the current situation of China's agricultural export, including the general situation of export, product structure and market distribution, the basic characteristics of the current agricultural export are revealed. Subsequently, the article points out the main problems facing China's agricultural foreign trade export, such as low added value of products, structural imbalance, frequent quality and safety problems, technical barriers to trade restrictions, international market competition and lack of brand influence, these problems seriously restrict the competitiveness of China's agricultural foreign trade export. In view of the above problems, this paper puts forward the specific strategy to enhance the competitiveness of China's agricultural export. It is suggested to strengthen the construction of quality safety and standardization of agricultural products to ensure that the products meet the international standards and market demand; deepen the strategy of agricultural products brand building and market diversification, enhance product added value and international competitiveness; meanwhile, optimize the agricultural industrial structure, enhance agricultural innovation ability, and promote the development of agricultural export to high quality and high benefit. Through the implementation of these measures, it is expected to further enhance the competitiveness of China's agricultural export, promote the sustainable development of agriculture and the steady improvement of international trade status.
Keywords：Agricultural foreign trade export; competitiveness; brand building
目 录
引 言 1
第一章 农业外贸出口竞争力的理论分析 2
1.1 农业外贸出口竞争力的定义与内涵 2
1.2 竞争力评价指标体系构建 2
1.3 农业外贸出口竞争力的特点 3
第二章 我国农业外贸出口现状 5
2.1 我国农业外贸出口概况 5
2.2 出口产品结构与市场分布 5
2.3 出口产品总体规模 6
第三章 我国农业外贸出口存在问题 7
3.1 产品附加值低和结构性失衡 7
3.2 质量安全问题和技术性贸易 7
3.3 国际市场竞争加剧和品牌影响力不足 8
第四章 提升我国农业外贸出口竞争力的策略 9
4.1 加强农产品质量安全和标准化建设 9
4.2 深化农产品品牌和市场多元化建设 9
4.3 优化产业结构和增强创新能力 10
结 论 11
参考文献 12
致 谢 13
