摘要
本文深入探讨了中小企业在数字化转型过程中所面临的多重挑战及相应的解决策略。在全球经济格局加速变革和技术日新月异的背景下，中小企业作为经济发展的重要力量，其数字化转型已成为提升企业竞争力、实现可持续发展的关键路径。然而，这一过程中，中小企业普遍遭遇技术壁垒、资源限制、资金投入不足、传统管理思维与数字化理念冲突、跨部门协作障碍及组织架构不适应等挑战。针对这些难题，本文提出了一系列针对性的解决策略：通过加强技术人才培养与引进、利用第三方服务降低技术门槛、明确转型目标精准投资、提高管理层对数字化转型的认知与重视、建立高效的跨部门协作机制以及优化组织架构以适应数字化需求等措施，助力中小企业克服转型障碍。同时，本文还强调了数字化转型对中小企业的重要意义，指出其不仅能提升运营效率、增强创新能力、拓展市场空间，还能有效应对市场风险，推动企业向专业化、精细化、特色化方向发展。总之，本文旨在为中小企业提供一套全面、可行的数字化转型解决方案，助力其在数字经济时代中抓住机遇、应对挑战、实现高质量发展。
关键词：中小企业；数字化转型；资源限制
Abstract
This paper deeply discusses the multiple challenges and the corresponding solution strategies faced by smes in the process of digital transformation. In the context of accelerating changes in the global economic pattern and rapid technology, SMEs, as an important force in economic development, their digital transformation has become a key path to enhance their competitiveness and achieve sustainable development. However, in this process, small and medium-sized enterprises generally encounter technical barriers, resource restrictions, insufficient capital investment, conflicts between traditional management thinking and digital ideas, cross-department collaboration barriers and organizational structure adaptation. For these problems, this paper puts forward a series of targeted solutions: by strengthening technical personnel training and introduction, use the third-party service to reduce technical threshold, clear transformation target precision investment, improve the management of digital transformation and attention, establish efficient cross-sectoral collaboration mechanism and optimize the organizational structure to meet the needs of digital measures, help small and medium-sized enterprises to overcome the transformation obstacle. At the same time, this paper also emphasizes the importance of digital transformation for small and medium-sized enterprises, pointing out that it can not only improve operational efficiency, enhance innovation ability, expand market space, but also effectively respond to market risks, and promote the development of enterprises to the direction of specialization, refinement and characteristic. In conclusion, this paper aims to provide SMEs with a comprehensive and feasible set of digital transformation solutions to help them seize opportunities, meet challenges and achieve high-quality development in the digital economy era.
Keywords：SME; digital transformation; resource limitation
目 录
摘要 I
Abstract II
一、绪论 1
（一）研究背景及意义 1
（二）研究目的和内容 1
（三）国内外研究现状 1
二、数字化转型相关概述 3
（一）数字化转型的定义 3
（二）数字化转型的特点 3
（三）数字化转型的核心要素 3
三、数字转型对中小企业发展的影响 5
（一）提升运营效率 5
（二）增强创新能力 5
（三）拓展市场空间 5
四、中小企业数字化转型面临的挑战 7
（一）技术选型难题 7
（二）传统管理思维与数字化理念的冲突 7
（三）跨部门协作与沟通障碍 7
五、中小企业数字化转型的优化策略 9
（一）明确转型目标 9
（二）树立数字化思维 9
（三）建立跨部门协作机制 9
结 论 11
参考文献 12
