摘要
本文探讨了跨境电子商务与物流融合所面临的困境及相应的对策。首先，分析了跨境电子商务的定义、特点以及物流在其中的核心作用，并概述了全球跨境电子商务物流市场的发展现状。随后，深入剖析了跨境电子商务与物流融合过程中遇到的物流基础设施不完善、海关和税收政策差异、信息共享和协同能力不足以及风险管理和应急响应机制不健全等四大困境。针对这些困境，本文提出了相应的对策。首先，加强物流基础设施建设，完善跨境物流网络布局，提升物流设施和技术水平；其次，推动海关和税收政策的协调与统一，加强国际间海关合作，协调税收政策以降低成本；第三，建立信息共享和协同机制，搭建跨境电商与物流企业的信息共享平台，促进企业间的深度合作与协同；最后，完善风险管理和应急响应机制，建立全面的风险评估体系，提升应急响应和危机处理能力。本研究旨在为跨境电子商务与物流的融合发展提供理论支持和实践指导，推动两者之间的深度融合，提升跨境电子商务的物流效率和服务质量，进一步推动全球贸易的繁荣和发展。
关键词：跨境电子商务；物流融合；物流基础设施；海关政策；信息共享；风险管理
Abstract
This paper discusses the difficulties faced by the integration of cross-border e-commerce and logistics and the corresponding countermeasures. First of all, this paper analyzes the definition, characteristics and the core role of logistics in cross-border e-commerce, and summarizes the development status of global cross-border e-commerce logistics market. Then, it deeply analyzes the four major difficulties encountered in the integration of cross-border e-commerce and logistics, such as imperfect logistics infrastructure, differences in customs and tax policies, insufficient information sharing and coordination capabilities, and incomplete risk management and emergency response mechanisms. In view of these difficulties, this paper puts forward the corresponding countermeasures. First of all, strengthen the construction of logistics infrastructure, improve the layout of cross-border logistics network, and improve the level of logistics facilities and technologies; Secondly, promote the coordination and unification of customs and tax policies, strengthen international customs cooperation, and coordinate tax policies to reduce costs; Third, establish an information sharing and collaboration mechanism, build an information sharing platform for cross-border e-commerce and logistics enterprises, and promote in-depth cooperation and collaboration among enterprises; Finally, improve the risk management and emergency response mechanism, establish a comprehensive risk assessment system, and enhance emergency response and crisis handling capabilities. This study aims to provide theoretical support and practical guidance for the integrated development of cross-border e-commerce and logistics, promote the deep integration between the two, improve the logistics efficiency and service quality of cross-border e-commerce, and further promote the prosperity and development of global trade.
Keywords： Cross-border e-commerce; Logistics integration; Logistics infrastructure; Customs policy; Information sharing; Risk management
目 录
摘要 I
Abstract II
一、绪论 1
（一）研究背景 1
（二）研究目的及意义 1
二、相关概念及理论基础 2
（一）跨境电子商务的定义和特点 2
（二）物流在跨境电子商务中的作用和地位 2
（三）全球跨境电子商务物流市场的概况 2
（四）主要国家和地区的跨境物流发展情况 2
三、跨境电子商务与物流融合的困境分析 4
（一）物流基础设施不完善 4
（二）海关和税收政策差异 4
（三）信息共享和协同能力不足 4
（四）风险管理和应急响应机制不健全 5
四、跨境电子商务与物流融合的对策探讨 6
（一）加强物流基础设施建设 6
（二）推动海关和税收政策的协调与统一 6
（三）建立信息共享和协同机制 6
（四）完善风险管理和应急响应机制 7
结 论 8
参考文献 9
