摘 要
本文探讨了我国出口加工企业在人民币升值背景下的应对策略。首先，分析了人民币升值的全球经济环境，以及这种变化对出口加工企业产生的直接影响，包括成本上升、市场竞争力下降等方面。接着，深入探讨了出口加工企业当前面临的挑战，如劳动力成本上升、国际贸易保护主义加剧、技术升级与产业转型的压力，以及原材料成本上升与供应链不稳定等。为应对这些挑战，本文提出了一系列策略建议。首先，出口加工企业应加强技术创新与自动化升级，通过建立研发部门、引进先进设备和采用智能技术，提升产品的技术含量和附加值，降低生产成本。其次，优化供应链管理，通过优化供应商选择与评估机制、建立全球采购网络和引入供应链金融等方式，确保供应链的稳定性和效率。再次，拓展国际市场与多元化出口，开发新兴市场与潜力国家，建立自有品牌，加强与海外企业的合作与联盟，以分散市场风险。最后，加强人才培养与团队建设，设立专门的培训与发展计划，与研究机构建立合作机制，实施内部讲师制度，提高员工的综合素质和专业能力。
关键词：人民币升值;出口加工企业’技术创新’供应链管理’国际市场拓展;人才培养
Abstract
This paper discusses the coping strategies of China's export processing enterprises under the background of RMB appreciation. First of all, this paper analyzes the global economic environment of RMB appreciation and the direct impact of this change on export processing enterprises, including the increase of cost and the decrease of market competitiveness. Then, the current challenges facing export processing enterprises are discussed in depth, such as rising labor costs, increasing international trade protectionism, technological upgrading and industrial transformation pressure, rising raw material costs and supply chain instability. In order to deal with these challenges, this paper puts forward a series of strategy suggestions. First of all, export processing enterprises should strengthen technological innovation and automation upgrading, through the establishment of research and development departments, the introduction of advanced equipment and intelligent technology, improve the technical content and added value of products, reduce production costs. Secondly, optimize supply chain management to ensure the stability and efficiency of supply chain by optimizing supplier selection and evaluation mechanism, establishing global procurement network and introducing supply chain finance. Third, expand the international market and diversify exports, develop emerging markets and potential countries, establish their own brands, and strengthen cooperation and alliances with overseas enterprises to diversify market risks. Finally, strengthen personnel training and team building, establish a special training and development plan, establish a cooperation mechanism with research institutions, implement the internal lecturer system, and improve the comprehensive quality and professional ability of employees.
Keywords：Appreciation of the renminbi; Export processing enterprises' technological innovation 'supply chain management' international market expansion; Personnel training
目 录
引 言 1
第一章 人民币升值的背景与影响 2
1.1 人民币升值的全球经济环境 2
1.2 人民币升值对出口加工企业的影响 2
1.3 人民币升值对行业及就业的影响 3
第二章 我国出口加工企业面临的挑战 4
2.1 技术升级与产业转型的压力 4
2.2 劳动力成本上升 4
2.3 国际贸易保护主义加剧 4
2.4 质量与品牌竞争力不足 5
第三章 应对人民币升值的策略 6
3.1 加强技术创新与自动化升级 6
3.2 成本控制与效率提升 7
3.3 拓展国际市场与多元化出口 8
3.4 品牌与质量建设 9
结 论 11
参考文献 12
致 谢 13
