浅谈工程项目施工投标——以万科为例
摘 要
本文以万科为例,探讨了工程项目施工投标的流程、成功因素和挑战,并提出了相应的应对策略和建议。研究发现,万科在施工投标中成功的关键因素包括专业化的团队、独特的技术方案、合理的商务方案和大量的施工经验。同时,本文也分析了市场竞争、人才招聘和培养、风险管理和项目绩效管理等挑战,提出了相应的对策。建设企业可以借鉴万科的经验,不断创新和提升自身实力,以获得更多的竞争优势。
关键词:工程项目;施工投标;成功因素
Discussion on project construction bidding——Take Vanke as an example
Abstract
Taking Vanke as an example, this paper discusses the process, successful factors and challenges of project construction bidding, and puts forward corresponding coping strategies and suggestions. The research found that the key factors for Vanke's success in construction bidding include professional team, unique technical solutions, reasonable business plan and a large number of construction experience. At the same time, this paper also analyzes the challenges of market competition, talent recruitment and training, risk management and project performance management, and puts forward the corresponding countermeasures. Construction enterprises can learn from the experience of Vanke, constantly innovate and improve their own strength, in order to gain more competitive advantages.
Key Words: Project item; Construction bidding; Success factors
目 录
1. 绪论 1
1.1 研究背景与意义 1
1.2 研究目的与内容 1
2. 万科的施工投标流程 3
2.1 招标公告发布与获取 3
2.2 技术方案编制 3
2.3 商务方案编制 4
2.4 投标文件递交 5
3. 万科施工投标的成功因素 6
3.1 专业化的团队 6
3.2 独特的技术方案 6
3.3 合理的商务方案 6
3.4 大量的施工经验 7
4. 万科在施工投标中的挑战与应对 9
4.1 激烈的市场竞争 9
4.2 人才招聘与培养 9
4.3 完善的风险管理体系 10
4.4 提升项目绩效管理水平 10
5. 结论 12
致 谢 13
参考文献 14