摘要
在“一带一路”倡议推动下，跨境电商作为新型贸易模式正迎来前所未有的发展机遇。本文旨在系统分析“一带一路”背景下跨境电商所面临的机遇与挑战，探讨其发展路径与潜力。通过文献分析、案例研究与数据统计相结合的方法，本文梳理了跨境电商在政策支持、市场拓展、物流协同及数字基础设施建设等方面的积极变化，并深入剖析了其在跨境支付、关务便利化、文化差异与法律合规等方面存在的现实障碍。研究发现，“一带一路”沿线国家和地区在数字经济合作中展现出较强的互补性与协同效应，为中国跨境电商企业提供了广阔空间。本文的创新点在于将“一带一路”战略视角与跨境电商的微观实践相结合，提出了构建区域数字贸易生态系统的思路，并为政策制定者和企业提供具有针对性的发展建议。研究结果表明，跨境电商不仅有助于深化区域经济一体化，也为全球贸易复苏注入了新动能。
关键词：一带一路；跨境电商；数字贸易生态系统；政策支持；物流协同
Abstract
Driven by the Belt and Road Initiative, cross-border e-commerce, as a new model of trade, is experiencing unprecedented development opportunities. This paper systematically analyzes the opportunities and challenges faced by cross-border e-commerce under the context of the Belt and Road Initiative, and explores its developmental pathways and potential. By integrating literature analysis, case studies, and statistical data, this research outlines positive transformations in areas such as policy support, market expansion, logistics coordination, and digital infrastructure construction, while also examining existing practical barriers in cross-border payments, customs facilitation, cultural differences, and legal compliance. The study reveals that countries and regions along the Belt and Road demonstrate strong complementarity and synergistic effects in digital economic cooperation, offering broad prospects for Chinese cross-border e-commerce enterprises. The innovation of this paper lies in combining the strategic perspective of the Belt and Road Initiative with the micro-level practices of cross-border e-commerce, proposing the idea of constructing a regional digital trade ecosystem, and providing targeted development suggestions for policymakers and businesses. Research findings indicate that cross-border e-commerce not only facilitates deeper regional economic integration but also injects new momentum into global trade recovery.
Keywords：Belt And Road; Cross-border E-commerce; Digital Trade Ecosystem; Policy Support; Logistics Coordination
目 录
摘要 I
Abstract II
一、绪论 1
(一) 研究背景和意义 1
(二) 研究现状 1
(三) 研究方法 2
二、“一带一路”倡议对跨境电商发展的战略支撑 2
(一) “一带一路”政策框架下的贸易便利化措施 2
(二) 跨境电商在区域经济合作中的角色演变 2
(三) 基础设施互联互通对跨境电商物流体系的影响 3
三、“一带一路”背景下跨境电商面临的主要机遇 3
(一) 新兴市场拓展带来的消费增长潜力 3
(二) 数字技术赋能下的跨境支付与结算创新 4
(三) 多边合作机制推动的制度性红利释放 5
四、“一带一路”背景下跨境电商面临的核心挑战 5
(一) 不同国家法律与监管体系的协调难题 5
(二) 跨境数据流动与信息安全风险加剧 6
(三) 区域发展不平衡导致的市场进入壁垒 6
五、应对策略与未来发展方向 6
(一) 构建多层级跨境电商合作平台机制 7
(二) 推动标准化建设以提升国际竞争力 7
(三) 发展绿色数字贸易促进可持续增长 7
结 论 9
参考文献 10
