摘要
随着数字媒体技术的快速发展，博物馆展览正经历从传统展示向沉浸式互动体验的转型。本研究旨在探讨数字媒体技术在博物馆展览中的应用及其对观众体验设计的影响，通过分析技术与文化内容的融合方式，提出优化展览体验的设计策略。研究采用文献综述、案例分析和用户调研相结合的方法，选取国内外多个典型博物馆展览作为研究对象，深入剖析数字媒体技术在信息传递、交互设计和情感共鸣等方面的作用机制。结果表明，数字媒体技术能够显著提升展览的信息丰富度和观众参与感，尤其是在增强现实（AR）、虚拟现实（VR）和多媒体投影等技术的支持下，展览形式更加多样化且富有吸引力。本研究的创新点在于提出了“技术-内容-体验”三位一体的设计框架，强调以观众为中心的体验设计原则，并结合具体技术特点构建了可操作的设计指南。这一框架不仅为博物馆展览设计提供了理论支持，还为数字媒体技术的应用实践指明了方向，有助于推动博物馆展览向智能化、个性化和互动化发展，从而实现文化传播与技术创新的双重价值。
关键词：数字媒体技术；博物馆展览；观众体验设计；沉浸式互动；技术-内容-体验框架
Abstract
With the rapid development of digital media technology, museum exhibitions are undergoing a transformation from traditional displays to immersive interactive experiences. This study aims to explore the application of digital media technology in museum exhibitions and its impact on audience experience design by analyzing the integration of technology and cultural content, thereby proposing design strategies to optimize exhibition experiences. The research employs a combination of literature review, case analysis, and user surveys, selecting multiple typical museum exhibitions both domestically and internationally as research subjects, to thoroughly examine the mechanisms through which digital media technology functions in information delivery, interaction design, and emotional resonance. The results indicate that digital media technology significantly enhances the richness of exhibition information and audience participation, particularly with the support of augmented reality (AR), virtual reality (VR), and multimedia projection technologies, which make exhibition formats more diverse and engaging. The innovation of this study lies in the proposal of a "technology-content-experience" triadic design fr amework, which emphasizes audience-centered experience design principles and constructs actionable design guidelines based on specific technical characteristics. This fr amework not only provides theoretical support for museum exhibition design but also clarifies the direction for the practical application of digital media technology, promoting the development of museum exhibitions toward intelligence, personalization, and interactivity, thereby realizing the dual value of cultural dissemination and technological innovation.
Keywords：Digital Media Technology; Museum Exhibition; Audience Experience Design; Immersive Interaction; Technology-Content-Experience fr amework
目 录
摘要 I
Abstract II
一、绪论 1
(一) 数字媒体技术与博物馆展览的背景分析 1
(二) 研究数字媒体技术在博物馆中的意义探讨 1
(三) 当前研究现状与发展趋势综述 2
二、数字媒体技术在博物馆展览中的应用形式 2
(一) 虚拟现实技术的应用场景分析 2
(二) 增强现实技术的功能实现路径 3
(三) 交互式多媒体展示的设计策略 3
三、博物馆展览中数字媒体技术的体验设计原则 4
(一) 用户体验的核心要素分析 4
(二) 视觉与听觉的沉浸式设计方法 4
(三) 互动性设计对观众参与的影响 5
四、数字媒体技术在博物馆展览中的实施案例与效果评估 5
(一) 典型案例的技术应用解析 5
(二) 展览效果的定量与定性评估 6
(三) 技术实施中的挑战与优化建议 6
结 论 8
参考文献 9
