摘要
随着全球化进程的加速和数字技术的迅猛发展，数字媒体产品在跨文化传播中的作用日益凸显，其传播策略成为学术界与产业界共同关注的焦点。本研究旨在探讨数字媒体产品在不同文化背景下的传播规律及优化策略，以提升其在全球市场的适应性和影响力。研究采用定性与定量相结合的方法，通过案例分析、问卷调查和深度访谈，对来自多个国家的用户行为、文化偏好及产品反馈进行系统考察。结果表明，数字媒体产品的跨文化传播效果受到文化差异、技术接受度及本地化策略的显著影响，其中文化适配性与用户体验优化是关键因素。本研究创新性地提出了一种基于文化维度分析的动态传播模型，该模型能够有效指导数字媒体产品在多元文化环境中的精准定位与策略调整。此外，研究还强调了技术与文化的深度融合对传播效果的重要意义。总体而言，本研究不仅为数字媒体产品的跨文化传播提供了理论支持，也为相关实践者制定更具针对性和实效性的传播策略提供了参考框架，具有重要的学术价值和应用前景。
关键词：数字媒体产品；跨文化传播；文化适配性；用户体验优化；动态传播模型
Abstract
With the acceleration of globalization and the rapid development of digital technology, the role of digital media products in cross-cultural communication has become increasingly prominent, making their dissemination strategies a focal point for both academia and industry. This study aims to explore the dissemination patterns and optimization strategies of digital media products across different cultural contexts in order to enhance their adaptability and influence in the global market. By employing a mixed-methods approach that combines qualitative and quantitative research, this study conducts a systematic examination of user behavior, cultural preferences, and product feedback through case analysis, questionnaire surveys, and in-depth interviews with participants from multiple countries. The findings indicate that the effectiveness of cross-cultural communication for digital media products is significantly influenced by cultural differences, technology acceptance, and localization strategies, with cultural compatibility and user experience optimization being critical factors. Innovatively, this study proposes a dynamic dissemination model based on cultural dimension analysis, which can effectively guide the precise positioning and strategic adjustment of digital media products in multicultural environments. Furthermore, the study underscores the importance of the deep integration of technology and culture for improving communication outcomes. Overall, this research not only provides theoretical support for the cross-cultural communication of digital media products but also offers a reference fr amework for practitioners to develop more targeted and effective dissemination strategies, demonstrating significant academic value and application potential.
Keywords：Digital Media Products; Cross-Cultural Communication; Cultural Adaptability; User Experience Optimization; Dynamic Transmission Model
目 录
摘要 I
Abstract II
一、绪论 1
(一) 数字媒体产品跨文化传播的背景与意义 1
(二) 国内外研究现状分析 1
(三) 研究方法与技术路线 2
二、跨文化传播中的文化适应策略 2
(一) 文化差异对数字媒体传播的影响 2
(二) 文化适应的核心要素分析 3
(三) 适应性策略的设计与实施 3
三、数字媒体内容的本地化策略 4
(一) 内容本地化的理论基础 4
(二) 不同文化语境下的内容调整 4
(三) 本地化策略的实际应用案例 5
四、跨文化传播的技术支持与平台优化 5
(一) 技术在跨文化传播中的作用 5
(二) 平台适配与用户体验优化 6
(三) 数据驱动的传播效果评估 7
结 论 8
参考文献 9
